2016 Digital Media Landscape – United States of America

2016 Digital Media Landscape – United States of America

Spring Design Group understands the importance of knowing the environment you are looking to target. Having insight into the current media landscape of your target audience will help you create a better strategy to ensure your message is actually seen.

As of August 2016, here’s the latest trends in audience growth and size across digital media in the United States. Share, pin and save the infographic below for reference in the future.

2016 United States of America – Digital Media Landscape

  • Total Population:………………………………………322,900,000
  • Internet Users:…………………………………………286,942,362
  • Broadband Users:……………………………………..100,192,000
  • Mobile Users:……………………………………………355,500,000
  • Active Social Media Users:……………………………192,000,000
  • Active Mobile Social Media Users:………………….169,000,000
  • Facebook Users:………………………………………..200,000,000

Daily Media Use

  • Average Daily Television Use:………………………..3 Hours 18 Minutes
  • Average Daily Internet Use via Computer:………..4 Hours 15 Minutes
  • Average Daily Internet Use via Mobile:…………….1 Hour 55 Minutes

Frequency of Internet Use

  • Daily:………………………..79%
  • Once a Week:………………14%
  • Once a Month:……………..6%
  • Less than Once a Month:..1%

Share of Web Traffic

  • Desktops & Laptops:………………………..65%
  • Mobile Phones:……………………………….27%

Top Social Media Platforms

  • Facebook:………………………..41%
  • Facebook Messenger:………….26%
  • Twitter:…………………………..17%
  • Pinterest:………………………..15%
  • Instagram:……………………….15%
  • Google+:………………………….12%
  • LinkedIn:………………………….11%
  • Snapchat:…………………………11%
  • Skype:……………………………..9%
  • Tumblr:…………………………….8%

Facebook User Demographics

  • Male:……………..46%
  • Female:………….54%
  • 20-29 Year Old Largest Audience
  • 30-39 Year Old – Second Largest

Mobile Users

  • Mobile Subscribers:……………………………………..355,000,000
  • Subscribers as Percentage of Population:………….106%
  • Connections that are 3G or 4G:………………………..88%

Sources: World Bank, Facebook, Internet Live Stats, Internet World Stats, US Census Bureau, GSMA Intelligence, UN, Global Web Index, Tenant, LiveInternet.ru, StatCounter, Google Consumer Barometer, ITU

2016 United States - Digital Media Landscape

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