15
2011
Mind Your En And Em Dashes: Typographic Etiquette
An understanding of typographic etiquette separates the master designers from the novices. A well-trained designer can tell within moments of viewing a design whether its creator knows how to work with typography. Typographic details aren’t just inside jokes among designers. They have been built up from thousands of years of written language, and applying them holds in place long-established principles that enable typography to communicate with efficiency and beauty.
Handling these typographic details on the Web brings new challenges and restrictions that need to be considered. Below are a few rules of thumb that will have you using typography more lucidly than ever before.
2
2011
New High-Quality Free Fonts
Every now and then, we look around, select fresh free high-quality fonts and present them to you in a brief overview. The choice is enormous, so the time you need to find them is usually time you should be investing in your projects. We search for them and find them so that you don’t have to.
In this selection, we’re pleased to present Tondu, Banda, Morning Glory, Matilde, Bohema, Weston Round Slab, Highlands, Cabin, Linden Hill and other fonts. Please note that while most fonts are available for commercial projects, some are for personal use only and are clearly marked as such in their descriptions. Also, please read the licensing agreements carefully before using the fonts; they may change from time to time.
24
2011
How to Choose a Typeface
Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice. If you work systematically through the options below, you’ll have a winning typeface choice in no time. Let’s get started.
The first thing you have to do in order to choose a typeface is form a strong impression in your mind about how you want your audience to react to the text. This is your goal, and it will guide the process. You might provide this impression, or it might be dictated to you by your client, or it may be determined by your audience.
14
2011
Technical Web Typography: Guidelines and Techniques
The Web is 95% typography, or so they say. I think this is a pretty accurate statement: we visit websites largely with the intention of reading. That’s what you’re doing now — reading. With this in mind, does it not stand to reason that your typography should be one of the most considered aspects of your designs?
Unfortunately, for every person who is obsessed with even the tiniest details of typography, a dozen or so people seem to be indifferent. It’s a shame; if you’re going to spend time writing something, don’t you want it to look great and be easy to read?
2
2011
The @Font-Face Rule And Useful Web Font Tricks
The possibility of embedding any font you like into websites via @font-face is an additional stylistic device which promises to abolish the monotony of the usual system fonts. It surely would be all too easy if there was only one Web font format out there. Instead, there’s quite a variety, as you will get to know in this article.
This quick introduction to @font-face will lead you towards a guide through the @font-face kit generator. If you want to make Web use of your already licensed desktop fonts, read up on how to embed them from your own server. Topped up with some helpful tips, tricks and workarounds, this article will hopefully provide some useful insights.
15
2011
Useful Typography Tips For Adobe Illustrator
Typography is not only an all-important aspect of design, it is also an art form in and of itself. Choosing the right font, the perfect spacing and even the correct shape of text can be an important factor as to whether a project fails or succeeds. Although Illustrator is not really used for multiple-paged projects, many would agree that it is one of the most powerful applications for creating vector graphics, such as logos, and it is also often used for one-page documents, such as business cards, posters, or postcards.
Since we can easily transfer graphics from Illustrator to Photoshop and InDesign, designers often use Illustrator to create vector type that they can then incorporate into projects in another program. For instance, you can create a nice type design within Illustrator, then add some extra effects in Photoshop. Or you may need to design a text illustration within Illustrator to place within your brochure project in InDesign.
17
2010
25 New Free High-Quality Fonts
Every now and then we look around, select fresh free high-quality fonts and present them to you in a brief overview. The choice is enormous, so the time you need to find them is usually time you should be investing in your projects. We search for them and find them so that you don’t have to.
In this selection, we’re pleased to present Pompadour Numeral Set, Lato, Crimson Text, Espinosa Nova, Musa Ornata, Spatha Sans, ColorLines, Roke1984, Neuton, Avro, Baurete and other fonts. Please note that some are for personal use only and are clearly marked as such. Please read the license agreements carefully before using the fonts; they may change from time to time.
14
2010
“What Font Should I Use?”: Five Principles for Choosing and Using Typefaces
For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right typeface is a mixture of firm rules and loose intuition, and takes years of experience to develop a feeling for. Here are five guidelines for picking and using fonts that I’ve developed in the course of using and teaching typography.
Many of my beginning students go about picking a font as though they were searching for new music to listen to: they assess the personality of each face and look for something unique and distinctive that expresses their particular aesthetic taste, perspective and personal history. This approach is problematic, because it places too much importance on individuality.
16
2010
Web Typography: Educational Resources, Tools and Techniques
Web typography has evolved a lot over the last years. Today we see rich, accessible typography, a plethora of type design choices for the web and a number of remarkable, type-based web designs. It’s a great time for web design, and it’s a great time for web typography. Still, being as excited as we are, we should not forget about the foundational principles of good type design on the web and use them properly within our projects. Great choice is good, but, most importantly, we should be making meaningful typographic choices in our designs.
In this post we present an extensive overview of educational resources, tools, articles, techniques and showcases all related to web typography. Please notice that the overview presents resources which we have stumbled upon, discovered, collected and reviewed over the last six months. This round-up is quite long, so save some time for a thorough study.
4
2010
Best Practices of Combining Typefaces
Creating great typeface combinations is an art, not a science. Indeed, the beauty of typography has no borders. While there are no absolute rules to follow, it is crucial that you understand and apply some best practices when combining fonts in a design. When used with diligence and attention, these principles will always yield suitable results. Today we will take a close look at some the best practices for combining typefaces — as well as some blunders to avoid.
By far the most popular principle for creating typeface combinations is to pair a sans serif header typeface with a serif body typeface. This is a classic combination, and it’s almost impossible to get wrong.
In the examples above — a typical article layout — we have Trade Gothic Bold No.2 paired with Bell Gothic on the left side. They are both sans serif typefaces. However, they have very different personalities. A good rule of thumb, when it comes to header and body copy design problems, is not to create undue attention to the personality of each font. Trade Gothic is arguably a no-nonsense typeface. Bell Gothic, on the other hand, is much more dynamic and outspoken.



An article by













