Browsing articles in "Web Design"
Aug
26
2014

Dropbox’s Carousel Design Deconstructed (Part 1)


  

Many of today’s hottest technology companies, both large and small, are increasingly using the concept of the minimum viable product (MVP) as way to iteratively learn about their customers and develop their product ideas. By focusing on an integral set of core functionality and corresponding features for product development, these companies can efficiently launch and build on new products.

Dropbox’s Carousel Design Deconstructed (Part 1)

While the concepts are relatively easy to grasp, the many trade-offs considered and decisions made in execution are seldom easy and are often highly debated. This two-part series, looks into the product design process of Dropbox’s Carousel and the product team at UXPin shares our way of thinking about product design, whether you’re in a meeting, whiteboarding, sketching, writing down requirements, or wireframing and prototyping.

The post Dropbox’s Carousel Design Deconstructed (Part 1) appeared first on Smashing Magazine.

Aug
25
2014

How I Built The One Page Scroll Plugin


  

Scrolling effects have been around in web design for years now, and while many plugins are available to choose from, only a few have the simplicity and light weight that most developers and designers are looking for. Most plugins I’ve seen try to do too many things, which makes it difficult for designers and developers to integrate them in their projects.

How I Built The One Page Scroll Plugin

Not long ago, Apple introduced the iPhone 5S, which was accompanied by a presentation website on which visitors were guided down sections of a page and whose messaging was reduced to one key function per section. I found this to be a great way to present a product, minimizing the risk of visitors accidentally scrolling past key information.

The post How I Built The One Page Scroll Plugin appeared first on Smashing Magazine.

Aug
22
2014

Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers


  

High school. I won’t lie: I did not have the highest grades in my graduating class. Some classes and lessons were so poorly designed and delivered that I would frequently become frustrated and fatigued and would ultimately shut down. The contents of the lessons would just wash over me. The experience wasn’t pleasant, and the results were obvious from my transcripts.

Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

But I did well in a few classes. The major difference was the teaching style. Currently, I am a user experience (UX) and user interface (UI) designer of mobile and web applications. In a way, like a teacher, I need to present information in an easily understandable way to new visitors. I need to consider how my students (end users) consume the information that I provide. So, reflection on my high-school experience serves a purpose (aside from painful fashion memories).

The post Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers appeared first on Smashing Magazine.

Aug
21
2014

What 22 Billion Newsletters Tell Us About Designing For Mobile Email


  

Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond.

What 22 Billion Newsletters Tell Us About Designing For Mobile Email

In this article, we’ll interpret the numbers from our “Email Marketing Trends” report to help designers like you make informed decisions about what works and what doesn’t in email newsletters.

The post What 22 Billion Newsletters Tell Us About Designing For Mobile Email appeared first on Smashing Magazine.

Aug
20
2014

Off To The Races: Getting Started With Design Sprints


  

Many modern software development best practices draw on influences from the industrial era and concepts like specialization, where individuals with specialized skills worked in an assembly line to mass-produce physical products. These practices from the world of manufacturing have come to influence how things are done when designing and building software products as well.

Off To The Races: Getting Started With Design Sprints

Lean thinking is one of the latest approaches software development companies have adopted to maximize value and reduce wasted effort and resources. It does so by breaking down an objective into a series of experiments. Each experiment starts with a hypothesis that is tested and validated. The output of each experiment informs the future direction. This is similar to the idea of “sprints” in the agile world, where the overall product roadmap is divided into smaller and meaningful bodies of work.

The post Off To The Races: Getting Started With Design Sprints appeared first on Smashing Magazine.

Aug
19
2014

Tips For Mastering A Programming Language Using Spaced Repetition


  

Since first hearing of spaced repetition a few years back, I’ve used it for a wide range of things, from learning people’s names to memorizing poetry to increasing my retention of books. Today, I’ll share best practices that I’ve discovered from using spaced repetition to learn and master a programming language.

Tips For Mastering A Programming Language Using Spaced Repetition

Some great articles on this topic are already out there, including “Memorizing a Programming Language Using Spaced Repetition Software” by Derek Sivers and “Janki Method” by Jack Kinsella. But because you’re busy, I’ll quickly summarize some of the best practices that I’ve learned along the way.

The post Tips For Mastering A Programming Language Using Spaced Repetition appeared first on Smashing Magazine.

Aug
18
2014

The Current State Of E-Commerce Search


  

When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that search often doesn’t work very well.

The State of E-Commerce Search: 2014

On-site search is a key component of almost any e-commerce website. That’s why we at Baymard Institute have invested months conducting a large-scale usability study, testing the e-commerce search experience of 19 major e-commerce websites with real-world end users.

The post The Current State Of E-Commerce Search appeared first on Smashing Magazine.

Aug
15
2014

How To Plan And Run A Great Conference Experience


  

Our industry is a great one. It’s filled with a lot of awesome people building a lot of inspiring things and constantly seeking out ways to express just how much they love doing so. We’ve had blogs and podcasts, and right now hosting conferences is the big thing. Ever more people are organizing conferences, arranging meetups and creating memorable experiences. It’s fantastic to see.

How To Plan And Run A Great Conference Experience

Nothing compares to a good conference: the atmosphere of being immersed in a crowd of people who share the same passion as you, the lessons you learn and advice you take in, and the friends you get to meet and the new ones you make. You leave a good conference re-energized — full of zeal for your job and bursting with fresh ideas.

The post How To Plan And Run A Great Conference Experience appeared first on Smashing Magazine.

Aug
14
2014

Targeting Mobile Users Through Google AdWords


  

“Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience you are reaching: what devices they are using.

Targeting Mobile Users through Google Adwords

The most popular online advertising platform, in use by marketers of all sizes, is Google AdWords. Up until early 2013, AdWords allowed advertisers to set up separate campaigns to target mobile devices. Best practice generally entailed targeting mobile, desktop and sometimes tablet users in unique campaigns.

The post Targeting Mobile Users Through Google AdWords appeared first on Smashing Magazine.

Aug
13
2014

A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)


  

How can designers create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona. This final part of the series will explain an effective method of creating a persona.

A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)

There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users. There is no one right way to develop a persona, but the method I will share here is based on processes developed, field-tested and refined over the years at the interaction design agency Cooper. This process follows a logical order that begins with knowing nothing (or very little) about users and ends with a refined and nuanced perspective of users that can be shared with others.

The post A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) appeared first on Smashing Magazine.

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