19
2012
The Digital Marketing & gTLD Strategy Congress:Managing Digital Assets and Connecting Brands with Customers in a World of 1000 Top Level Domains
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Continue reading at AdAge.com
An article by 
16
2012
Digital Analytics Association’s Seattle Symposium – Predictive Analytics: Moving Up From Reporting
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Continue reading at AdAge.com
16
2012
Pre-Order Now And Save 20%: The Brand New Printed Smashing Book: “The Mobile Book”
The future is mobile. As more and more people are turning to mobile devices, designers and developers are facing new challenges and opportunities. Web design has to adapt, but before it can do so, we have to do our…
16
2012
Pre-Order Now And Save 20%: The Brand New Printed Smashing Book: “The Mobile Book”
The future is mobile. As more and more people are turning to mobile devices, designers and developers are facing new challenges and opportunities. Web design has to adapt, but before it can do so, we have to do our…
8
2012
10th Annual Giants of Broadcasting Honors presented by the National Library of American Broadcasting
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Continue reading at AdAge.com
8
2012
Ad Council 59th Annual Public Service Award Dinner
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Continue reading at AdAge.com
18
2012
Smashing Conference Live — Day 2
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During the two days of the Smashing Conference, we provide you with insights, photos and highlights on Smashing Magazine — live from the conference venue. Our team will be posting updates from the early morning to the late evening on both dates to bring you as close to the conference as possible. You can also track the tweets from the conference by following the hashtag #smashingconf and permalink for the live updates.
Bookmark this page to follow the updates in real-time. Please notice that no live stream is available, but all videos will be made available for free after the event. You might want to check the schedule of the conference as well and the report from day 1.
Tuesday, September 18th 2012
12.15
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The opening titles for the Smashing Conference are now available online. Designed by the fantastic team by Joaquín Urbina from No-Domain from Barcelona, Spain. Thank you, guys, for the fantastic work!
© Smashing Editorial for Smashing Magazine, 2012.
20.37
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And that’s it. The conference is over, and it was a truly fantastic, smashing experience. It was such a pleasure meeting so many talented, hard-working people, and it’s so rewarding to meet attendees saying that the conference inspired them a lot. That’s why we wanted to create a conference in the first place.
Thanks to everybody involved, speakers, our fantastic team, sponsors and attendees. Thank you, Marc for your help and your fantastic input! And let’s see what the next year will bring!
© Smashing Editorial for Smashing Magazine, 2012.
19.05
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“A tool that Adobe… yes, Adobe, the company that gave us Flash and other diseases.” — Christian Heilmann
© Smashing Editorial for Smashing Magazine, 2012.
18.49
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“Things without single points of failure are more sustainable. Great argument for web over native platforms.” — Christian Heilmann
© Smashing Editorial for Smashing Magazine, 2012.
18.43
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“We need access to the metal. JavaScript has to talk to the hardware only then we have a fair comparison.” — Christ Heilmann
© Smashing Editorial for Smashing Magazine, 2012.
18.41
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“Firefox OS is (partly) written in JS. So you alter the height of the keytones in an Javascript-Array. If you want to.” — Christian Heilmann
© Smashing Editorial for Smashing Magazine, 2012.
18.40
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“Emulation brings frustration. Web apps cannot be native apps and shouldn’t try. Too many people don’t understand that.” — Christian Heilmann
© Smashing Editorial for Smashing Magazine, 2012.
18.36
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“With all these Javascript MVC frameworks and hardcore development, it’s easy to feel obsolete and stupid.” — Christian Heilmann
© Smashing Editorial for Smashing Magazine, 2012.
18.23
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Christian Heilmann actually titled his talk “To Be Announced”. Now, if that’s not confusing, what is?
© Smashing Editorial for Smashing Magazine, 2012.
18.21
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The conference is coming to an end. The last talk by Christian Heilmann.
© Smashing Editorial for Smashing Magazine, 2012.
17.30
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“Craft is a vehicle to put a little bit of ourselves into the things we make.” — Aarron Walter
© Smashing Editorial for Smashing Magazine, 2012.
17.24
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“Make better things in a better way.” — Raleigh Denim by Aarron Walter.
© Smashing Editorial for Smashing Magazine, 2012.
17.18
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“Falling in love with your tools is a dangerous thing, because you lose the focus of communicating.” — Aarron Walter
© Smashing Editorial for Smashing Magazine, 2012.
17.17
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Aarron Walter is speaking about the importance of personality and voice in design.
© Smashing Editorial for Smashing Magazine, 2012.
16.37
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“To load the Facebook, Twitter and Google Social Media buttons for a total of 19 requests takes 246.7K in bandwidth”. — Brad Frost
© Smashing Editorial for Smashing Magazine, 2012.
16.36
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“There are so many ways to design a responsive carousel in a wrong way. If possible, avoid them at all costs.” — Brad Frost
© Smashing Editorial for Smashing Magazine, 2012.
16.25
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“Today’s landscape is boot camp for tomorrow’s insanity.” — Brad Frost on responsive design.
© Smashing Editorial for Smashing Magazine, 2012.
16.19
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Mobitest: a free mobile Web performance measurement tool.
© Smashing Editorial for Smashing Magazine, 2012.
16.19
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“Performance is invisible. You can’t mock up performance in Photoshop.” — Brad Frost
© Smashing Editorial for Smashing Magazine, 2012.
16.17
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Brad Frost on the stage. “Embrace the squishiness.”
“71% of mobile users expect mobile sites to load as fast if not faster than desktop sites.” — Brad Frost
© Smashing Editorial for Smashing Magazine, 2012.
16.12
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“Ubiquity is Web’s superpower.” — Brad Frost
“Diversity is not a bug… It’s an opportunity.” — Stephanie Rieger
© Smashing Editorial for Smashing Magazine, 2012.
15.33
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“Don’t code CSS for the page. Code it for the system. Naming convention clarifies intent. Use child selectors, please!” — Jonathan Snook
© Smashing Editorial for Smashing Magazine, 2012.
15.21
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“Use class over ID. Don’t use a grenade when a shovel will do.” — Jonathan Snook
© Smashing Editorial for Smashing Magazine, 2012.
15.19
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“Define what’s going to apply to 90% of the use cases and then figure out what the variations are. Embrace the cascade.” — Jonathan Snook
© Smashing Editorial for Smashing Magazine, 2012.
15.17
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Photos from the Smashing Conference. The atmosphere was fantastic!
© Smashing Editorial for Smashing Magazine, 2012.
15.12
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Jonathan Snook is talking about the techniques and strategies to improve the structure and ease maintenance of CSS.
© Smashing Editorial for Smashing Magazine, 2012.
15.09
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“It’s a good idea to check the CSS of your site when you are done and see what happens if you remove reset.css. Quite often, not a bit will change.” — Jonathan Snook
© Smashing Editorial for Smashing Magazine, 2012.
14.35
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“Problem is that designers look, they don’t read.” — Tim Ahrens
© Smashing Editorial for Smashing Magazine, 2012.
14.31
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“If you use uppercase in your designs, you should almost always increase the letter-spacing in CSS.” — Tim Ahrens
© Smashing Editorial for Smashing Magazine, 2012.
14.12
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Tim Ahrens is speaking about Web fonts. “Today I am the font guy on a web conference. Normally I am the web guy at font conferences.” — Tim Ahrens.
© Smashing Editorial for Smashing Magazine, 2012.
12.44
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“The DNA of the Web is a fluid, hyperlinked document with default typographic hierarchy.” — Josh Brewer
© Smashing Editorial for Smashing Magazine, 2012.
12.43
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Josh Brewer mentioned Oliver Reichenstein’s article Web Design Is 95% Typography and Oliver Reichenstein sitting right on the stage.
© Smashing Editorial for Smashing Magazine, 2012.
12.39
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Josh Brewer on stage, talking about the most important qualities of type-based responsive design process.
© Smashing Editorial for Smashing Magazine, 2012.
11.56
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A plenty of Instagram photos from the conference: Smashing Conference photos.
© Smashing Editorial for Smashing Magazine, 2012.
11.35
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Lea Verou is showing the new CSS tricks. Audience goes nuts.
© Smashing Editorial for Smashing Magazine, 2012.
11.29
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From @leaverou at #smashingconf . background-attachment : local; Mind. Exploded.
— Andy Clarke (@Malarkey) September 18, 2012
© Smashing Editorial for Smashing Magazine, 2012.
10.25
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“We need to have combined design and development processes that facilitates iteration.” — Andy Clarke
© Smashing Editorial for Smashing Magazine, 2012.
10.21
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“It’s impossible to predict all the complications of a responsive design up front. We need a more fluid workflow.” — Andy Clarke
© Smashing Editorial for Smashing Magazine, 2012.
10.19
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“We treat responsive design as a creative challenge, but it’s more of a business problem. Others need to be bothered.” — Andy Clarke
© Smashing Editorial for Smashing Magazine, 2012.
10.19
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Andy Clarke on stage. “Rigid waterfall processes needs to fucking die. UX > Visual > Development > Implementation doesn’t work for responsive Web design.”
© Smashing Editorial for Smashing Magazine, 2012.
09.51
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Freiburg greets us with fantastic weather again. The room is getting filled with attendees. And that although some of them had a long party yesterday! 15 minutes left until the second day starts.
© Smashing Editorial for Smashing Magazine, 2012.
08.04
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Sep
16 2012 Smashing Conference Live — Day 1
During the two days of the Smashing Conference, we will provide you with insights, photos and highlights on Smashing Magazine — live from the conference venue. Our team will be posting updates from the early morning to the late evening on both dates to bring you as close to the conference as possible. You can also track the tweets from the conference by following the hashtag
Bookmark this page to follow the auto-updates in real-time. Please notice that no live stream is available, but all videos will be made available for free after the event. You might want to check the schedule of the conference as well. Monday, September 17th 201220.32
What a fantastic, fantastic day at the very first Smashing Conference. Mark Boulton just crowned the conference day with a truly inspiring talk. It’s time for a party now. Thank you all for following us and see you tomorrow! “The design process is weird and complicated because it involves people, who are weird and complicated.” — Mark Boulton © Smashing Editorial for Smashing Magazine, 2012. 19.54
A view at the conference from the top. A fantastic photo by blumenberg.
© Smashing Editorial for Smashing Magazine, 2012. 19.52
“Skeumorphism is festering everywhere like a virus. WHO KEEPS TO-DO LISTS ON A PLANK!?” — Mark Boulton © Smashing Editorial for Smashing Magazine, 2012. 19.51
“Trends are bullshit. If you want to be in a trendy industry, go work in fashion, not Web design.” — Mark Boulton © Smashing Editorial for Smashing Magazine, 2012. 19.49
A couple of photos from our great friend and attendee John Davey.
© Smashing Editorial for Smashing Magazine, 2012. 19.44
Last talk of the evening after a break by Mark Boulton. What a fantastic, entertaining talk!
© Smashing Editorial for Smashing Magazine, 2012. 17.59
“When you’ve got a slow internet connection, it’s like watching a one-legged dog play fetch. It’s depressing.” — Jake Archibald © Smashing Editorial for Smashing Magazine, 2012. 17.56
A couple of fantastic photos from the Smashing Conference attendees. Now, what a fantastic day, and what a fantastic audience! Image credits: depone, kontour, Kahili Lechelt.
© Smashing Editorial for Smashing Magazine, 2012. 17.51
“Who doesn’t have JavaScript? Everyone doesn’t have javascript until the JavaScript is loaded.” — Jake Archibald
© Smashing Editorial for Smashing Magazine, 2012. 17.25
Jake Archibald is as entertaining as always. “Offlinification. Appcache support: Firefox, Chrome, Safari, Opera, iOS, Android 2.1+, BB 6+, Opera Mobile.
© Smashing Editorial for Smashing Magazine, 2012. 16.39
“Client communication best practices: avoid misunderstandings, don’t just use email, be honest.” — Paul Boag © Smashing Editorial for Smashing Magazine, 2012. 16.28
“Not all clients come ready-packed as good. Some of them need upgrading.” — Paul Boag © Smashing Editorial for Smashing Magazine, 2012. 16.27
“If you know what HTTP stands for, that makes you… interesting.” — Paul Boag © Smashing Editorial for Smashing Magazine, 2012. 16.22
“We’re a service industry. The client must be involved, it’s about the client, not the user.” — Paul Boag (Image credit)
© Smashing Editorial for Smashing Magazine, 2012. 16.16
Some snacks to accompany the drinks and the British Paul Boag’s sens of humour. Now, that’s the preparation for the beer afterwards! Image source.
© Smashing Editorial for Smashing Magazine, 2012. 16.13
“Client work offers unique challenges: exposure to different industries and people, fast-paced, exciting.” — Paul Boag © Smashing Editorial for Smashing Magazine, 2012. 16.13
“Don’t pretend the client is the issue — Paul Boag wants Web designers to change attitude.” — Paul Boag © Smashing Editorial for Smashing Magazine, 2012. 16.10
Uh-oh. Paul Boag has just started screaming. Ah right, that’s how excited he is about client work. © Smashing Editorial for Smashing Magazine, 2012. 15.28
“In SaSS, use @extend if a relationship is implied and use @include if one is not.” — via Nicole Sullivan. © Smashing Editorial for Smashing Magazine, 2012. 15.23
Concentrated attendees at Nicole’s talk. Probably the most technical talk we’ve had so far. Nicole is sharing her experiences with SASS and SASS for optimizing CSS code.
© Smashing Editorial for Smashing Magazine, 2012. 15.18
“The Inception Rule: never go more than three levels deep with nesting in SASS.” — Nicole Sullivan © Smashing Editorial for Smashing Magazine, 2012. 15.07
Nicole Sullivan on stage, speaking about SASS and OOCSS.
© Smashing Editorial for Smashing Magazine, 2012. 15.02
“Facebook has 2 Mb of CSS.” — Nicole Sullivan © Smashing Editorial for Smashing Magazine, 2012. 14.52
“Designing in the present is about finding the balance between borrowing from the past and looking towards the future.” — Oliver Reichenstein © Smashing Editorial for Smashing Magazine, 2012. 14.18
“Nostalgia is a thriving industry: Mad Men, Lana Del Ray, Amy Winehouse, Instagram, etc, etc, etc. Designing in the present is about finding the balance between borrowing from the past and looking towards the future.” — Oliver Reichenstein © Smashing Editorial for Smashing Magazine, 2012. 14.16
The Smashing Lounge is getting quite popular, especially among speakers.
© Smashing Editorial for Smashing Magazine, 2012. 14.14
Oliver Reichenstein (@iA) on stage, starting with a scene from Mad Men.
© Smashing Editorial for Smashing Magazine, 2012. 13.51
Great to get outside during the lunch break! This is how the Smashing flags look like at the building.
© Smashing Editorial for Smashing Magazine, 2012. 13.50
Time for a lunch break before Oliver Reichenstein gets on the stage. Many attendees went to the Minster market to get some traditional Freiburger sausages!
© Smashing Editorial for Smashing Magazine, 2012. 12.43
“Command line vs Photoshop: command line is friendly and even says your name!” — Stephen Hay © Smashing Editorial for Smashing Magazine, 2012. 12.42
“Are you scared designers? Here comes the command line!” — Stephen Hay © Smashing Editorial for Smashing Magazine, 2012. 12.39
“Developers have a wealth of all sorts of great tools, while designers have…Photoshop.” — Stephen Hay © Smashing Editorial for Smashing Magazine, 2012. 12.29
Stephen Hay is on stage talking about style guides being the new Photoshop. “We need two things in order to replace Photoshop: static web prototypes and style guides. Pattern libraries are not style guides. Style guides explain when and how to use a particular pattern.” — Stephen Hay
© Smashing Editorial for Smashing Magazine, 2012. 11.52
“You wouldn’t give clients Dreamweaver to update sites, so why do we give them a CMS that mimics that behavior?” — Rachel Andrew.
© Smashing Editorial for Smashing Magazine, 2012. 11.51
“Avoid inserting raw HTML into your content at all costs. Clean content is far more portable.” — Rachel Andrew. © Smashing Editorial for Smashing Magazine, 2012. 11.44
“A giant blank text area is terrible UX. Remember, our content creators are our users too!” — Rachel Andrew. © Smashing Editorial for Smashing Magazine, 2012. 11.37
“CMS allows designers to make semantic decisions so the editor doesn’t have to.” — Rachel Andrew. © Smashing Editorial for Smashing Magazine, 2012. 11.36
Rachel Andrew on stage, talking about the future of content management systems. “A CMS should help content editors make good decisions.”
© Smashing Editorial for Smashing Magazine, 2012. 10.48
Jeremy explains how he avoided responsive images altogether by introducing multiple columns instead of scaling up images. (via Brad Frost) © Smashing Editorial for Smashing Magazine, 2012. 10.41
To designers: “The Web is responsive by default, you make design decisions that screw it up!” — Jeremy Keith.
© Smashing Editorial for Smashing Magazine, 2012. 10.39
“Progressive enhancement isn’t about designing for the lowest common denominator. It’s just about starting there.” — Jeremy Keith. © Smashing Editorial for Smashing Magazine, 2012. 10.36
“There is a difference between support and optimization”. — Brad Frost © Smashing Editorial for Smashing Magazine, 2012. 10.34
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