There’s little research on the impact of spelling and grammar mistakes on conversion. But Charles Duncombe, CEO of JustSayPlease, a U.K.-based ecommerce and travel company, is a stickler for getting it right. He knows firsthand the impact of spelling…

Ecommerce merchants strive to increase the number of visitors to their sites that actually purchase products. Increasing those conversions frequently requires experimenting with new approaches. Merchants can test which of these experiments increase sal…

In “Designing ‘Above the Fold’ Necessary?,” I offered my thoughts as to how the 600-pixel top “fold” should be viewed today. I also highlighted the importance of site hierarchy — regardless of whether you are designing with the fold. In this …

Editor’s Note: Each month contributor Louis Camassa — a seasoned ecommerce developer, and the author of our “Tips for Newcomers, Mostly” blog — will identify a feature from an existing ecommerce site that is well executed, and applicable to other m…

Web forms are the final hurdle shoppers and site visitors must traverse before registering for a newsletter or making a purchase. Even small improvements in the form can make a big difference in a business’s bottom line.

No company wants to be hard to…

Many organic search marketers focus on increasing rankings and traffic to a site. What happens to that traffic once it hits the site, they assume, is someone else’s problem. This is a wrong approach. Search marketing’s ultimate goal isn’t usually to dr…

Landing pages are important online marketing tools and keys to conversion. So almost anything that a marketer can do to improve a landing page’s performance will also improve the bottom line.

A landing page may be defined as a page on your website whe…

A/B testing is a method for measuring the relative effectiveness of certain page content or marketing promotions. When properly applied, A/B testing may help marketers significantly improve conversion rates and establish a culture of improvement.

In 2…