As online merchants we all want to attract and retain as many profitable customers as possible at the lowest cost. However, the way we’re marketing ourselves may be getting in the way.

In a recent webinar entitled “How to Win this Holiday Season: T…

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-recovery firm. For this tip, Nicholls addresses the two main causes of abandoned purchases and what they mean to ecommerce mer…

Live Out There is an online community and store for active people. Featuring top brands in apparel and gear, the site is designed to attract folks serious about outdoor activities.

The products Live Out There sells aren’t for the budget-shopper, bu…

We continue our series of conversion tips from Charles Nicholls, founder and CEO of SeeWhy, a conversion and cart-abandonment-recovery firm. For this tip, Nicholls addresses shipping charges, and surprises, in the shopping cart checkout process.

Cha…

“Conversion Tip” is an occasional feature where we publish a single conversion-related suggestion that could help ecommerce merchants improve the percentage of visitors who ultimately become customers. For this installment, Charles Nicholls, the founde…

When merchants talk about ecommerce conversion, it usually centers on design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.

Here are e…

Editor’s Note: We welcome Charles Nicholls as our newest contributor. He’s a conversion and analytics expert, and the founder and chief strategy officer of SeeWhy, a conversion and cart-abandonment-recovery firm. He’s also the author of “Lessons Lear…

While there is no substitute for human linguistic knowledge, there are cheaper ways to translate large amounts of text than by hiring a professional translator. A good way for merchants to circumvent hiring a professional translator is to use a machine…

Office Depot is well known as a brick-and-mortar store, but I had never purchased products from its ecommerce site, OfficeDepot.com. Since I was looking for a new desk, I decided to give the site a try. OfficeDepot.com is much like a typical office; it…

Marketing with 404 error pages and showing shipping data before a shopper puts an item in the cart were among the many powerful and often overlooked sales conversions tips that ecommerce coach and entrepreneur, Shirley Tan, shared during a recent webin…