Twitter is an important site for ecommerce marketers that want to encourage shoppers to share products and pages. Fortunately, the service is easy to integrate into a retail site without even hiring a developer.

In this article, you’ll learn how to ad…

In “Color Psychology and Online Marketing,” I addressed how different colors and color combinations send different messages. In this article, I’ll list some sites that illustrate this principle.

Red

Collision Labs

Collision Labs uses an almost o…

This is the age of the always-connected customer. Having only an ecommerce website — accessible by a desktop or laptop computer — is not sufficient to maximize your sales. Today’s consumers use a variety of devices to research and purchase your p…

Colors and color combinations send different messages. Oftentimes for websites, colors intuitively create a mood or atmosphere. Color psychology takes this intuition and identifies common themes among certain colors. These color signals can be used to …

Ensuring that customers can easily find important information on a site should be a priority for online merchants. In the past, you may have heard of “designing above the fold” as a way to present important information. While this strategy might ha…