“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a series of questions on the proper use of subdomains.

For the answers, we turn to Michael Stearns, CEO of the In…

“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a series of questions on the proper use of subdomains.

For the answers, we turn to Michael Stearns, CEO of the In…

“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a series of questions on the proper use of subdomains.

For the answers, we turn to Michael Stearns, CEO of the In…

As Google expands the number of tools and services it offers, it also seeks to package those services so they can be linked with each other and between the main user and other collaborators. This is the idea behind Google Apps, a suite of productivity …

The very letters and words on a web page can help build a brand and engage customers. Thanks to better browser support and several new services, the Internet is being filled with rich and diverse fonts even now.

For years, so-called web safe fonts—m…

Editor’s Note: In our “Need to Know” series, we explain complex web topics on an executive-level, “need to know” basis. For this installment, Contributing Editor Armando Roggio explains application programming interfaces.

The “Need to Know” Series

F…

A slow-loading retail site is akin to the store clerk who ignores you in a brick-and-mortar shop.

On a recent trip, I stopped at a small antique store. My wife and I entered the store, walked around for about 20 minutes, examined dozens of items, and …

Roughly one-third of all email recipients use Microsoft Outlook. But that program famously distorts HTML-formatted emails when other email clients, such as Yahoo!, Gmail, and Thunderbird, render the same email messages differently.

The result is that …