Pinterest released a new feature last week, giving marketers significantly more control over how their companies’ Pinterest boards are represented.

This new feature allows users to choose the cover images for their pin boards, which serve as a sort of…

Online stores do not have the shelves filled with products for consumers to touch and examine like physical stores do. This makes the use of compelling product images important for online merchants. Here are ten ways to improve your product images.

1….

The difference between a profitable and an unprofitable pay-per-click advertising campaign can be the post-click conversion rate. We’ve run hundreds of conversion rate optimization tests at my firm over the past decade. Below I’ll share five optimiza…

Whether through online video, audio, or ebooks, entertainers and authors are finding new access to audiences. In many cases, it’s at the expense of established distribution channels.

Here is a list of entertainers and authors who have found success i…

Unrestrained marketers with blockbuster budgets can come up with some pretty amazing ways to promote products and services. These ideas can inspire small and mid-sized online retailers to market on the fringe.

Entertainment marketing is a sub-genre of…

With St. Patrick’s Day near, companies are scrambling to deliver emails to promote green-themed products, or events around the holiday. With all the buzz, it brings up a interesting question: When does it make sense for ecommerce merchants to embrace…

When we first first wrote about Kabbage just over a year ago, it was a fledgling endeavor with only eBay merchants as customers. But Kabbage now serves merchants who use Yahoo! stores, Etsy, Amazon, and Shopify, as well as eBay. In July Kabbage will b…