Browsing articles in "Marketing & Revenue Growth"
Sep
3
2010

Ecommerce News Around the Web for September 3, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Shrinking USPS Postage Labels Not Recommended – AuctionBytes

Merchants who print their own postage labels can …

Sep
2
2010

Ten Great Ecommerce Ideas for September 2010

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September 2010 installment of “Ten Great Ecommerce Ideas.”

Correctly Evaluate Yo…

Sep
1
2010

August 2010 Top Ten: Our Most Popular Posts

Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for August 2010.

Top 10 Converting Websites: The Similarities and …

Aug
30
2010

Pay-Per-Click Advertising: Six Metrics that Drive Performance

Editor’s Note: We welcome Scott Smigler as our new pay-per-click advertising contributor. Smigler is a pay-per-click expert, and he’s the president of Exclusive Concepts, a prominent pay-per-click, search-engine-optimization and ecommerce-conversion co…

Aug
27
2010

Ecommerce News Around the Web for August 27, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Keep Them Coming Back – Michael Gray Graywolf’s SEO Blog

Once a shopper has made a purchase from your websit…

Aug
27
2010

Holiday Tips for 2010, Part 5

The 2010 holiday season is nearly here. With that in mind, we are publishing a few good holiday-selling tips, from experienced ecommerce professionals, each week. Our fifth, and final, installment is below.

Anticipate Microsoft, Yahoo! PPC Integrati…

Aug
24
2010

Language Translation: Test Product Names before Entering New Countries

A product’s name, for all intents and purposes, is the product. It’s what consumers grow to trust and identify with. The name is vital in building a brand’s identity over time. But with international markets, there is an added complexity, as the …

Aug
20
2010

Ecommerce News Around the Web for August 20, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Mexican Market Offers ‘Boundless Opportunities’ for Online Ads – eMarketer Blog

Online advertising in Mexi…

Aug
20
2010

Holiday Tips for 2010, Part 4

The 2010 holiday season is nearly here. With that in mind, we are publishing a few good holiday-selling tips each week. Our fourth installment, provided by experienced ecommerce professionals, is below.

Test for Usability Issues

“Find usability iss…

Aug
18
2010

Nuts and Bolts of Holiday Selling

The factors that determine a successful holiday season are oftentimes not the creative or extravagant ones, but rather the nuts and bolts of addressing critical areas of your business. We’ve identified 10 such “nuts and bolts” strategies to contemplat…

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