Give yourself a pat on the back if you have developed an ecommerce business with a steady flow of orders. Perhaps you have had success with search engine optimization, pay-per-click advertising, and social media. When you are ready to accelerate your b…

Black Friday and Cyber Monday were greatly anticipated by merchants and consumers and the results did not disappoint.

Online sales on Cyber Monday reached $1.25 billion according to Internet tracking firm comScore, making it the biggest online spendin…

One of the benefits of online marketing is all the data we have access to. Unlike brick-and-mortar establishments, an online retailer can determine product interest and then forecast sales based on how many people viewed a product. Take it a step fur…

Email marketing remains critical for many ecommerce merchants. But for those merchants with established ecommerce sites — and older email lists — maintaining healthy email open rates and click-through rates can be a challenge.

We spoke recently wi…

Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less than 20 percent….

Using behavioral retargeting to aim online display and pay-per-click advertisements at shoppers already familiar with a brand or some particular products could significantly boost sales conversions, with some estimates suggesting that retargeted consum…

The highly anticipated holiday shopping season is already upon us. Active online stores are seeing more traffic, and price comparison sites have been feeding more data than in previous months. The big boost in traffic starts around November 19, and the…

For online retailers, the days before and after Thanksgiving can determine a successful holiday season. Toys“R”Us, the large U.S.-based toy retailer, uses email marketing extensively during the holidays. I’ll analyze Toys“R”Us’s email strategie…

Crowdfunding websites help entrepreneurs fund small businesses with financing from the community. For social-cause entrepreneurs, who venture to create a positive change in the world, crowdfunding sites can also provide financing and resources.

Here i…

Each month, we compile a list of the ten most popular articles we published that month, based on the number of page views. Here are our ten most popular articles for October 2011, recognizing that articles we published earlier in the month are more lik…