Ecommerce merchants may feel more compelled than ever to jump on the nearest mobile platform, but they need to decide if consumers are actually buying products – both digital and tangible – on mobile devices. To be sure, there is a frenzy of excite…

The usability of a mobile website frequently depends on the speed of the wireless connection. A mobile user with a 3G cellular connection, for example, would likely be frustrated with the relative slow response to a WiFi-optimized mobile site.

But wha…

The usability of a mobile website frequently depends on the speed of the wireless connection. A mobile user with a 3G cellular connection, for example, would likely be frustrated with the relative slow response to a WiFi-optimized mobile site.

But wha…

Merchants contemplating mobile optimized sites may also consider specialized mobile site search. SLI Systems is a provider of ecommerce site search solutions and that company has just launched a mobile search option. Shaun Ryan is the company’s CEO, …

Merchants contemplating mobile optimized sites may also consider specialized mobile site search. SLI Systems is a provider of ecommerce site search solutions and that company has just launched a mobile search option. Shaun Ryan is the company’s CEO, …

Ecommerce retailers who contemplate mobile commerce must ask several questions. One is whether to develop a mobile-optimized site or a mobile app. Another is whether to include special mobile search. And there are other questions, too. One ecommerce fi…

Ecommerce retailers who contemplate mobile commerce must ask several questions. One is whether to develop a mobile-optimized site or a mobile app. Another is whether to include special mobile search. And there are other questions, too. One ecommerce fi…

In September we published “Volunteer for a Free Mobile-Optimized Ecommerce Site,” an offer for one merchant to volunteer for a mobile optimization case study in which we follow the process of creating a mobile site step-by-step. Dozens of merchants sub…

In September we published “Volunteer for a Free Mobile-Optimized Ecommerce Site,” an offer for one merchant to volunteer for a mobile optimization case study in which we follow the process of creating a mobile site step-by-step. Dozens of merchants sub…

Many merchants, large and small, are contemplating their mobile commerce strategies, and one merchant that has just launched a mobile version of its ecommerce site is The Popcorn Factory. The person responsible for marketing that company and that site …