Customer service is especially important in today’s socially connected world as consumers can harm the image of a company with a single comment. In my experience advising leading ecommerce companies, the following techniques can help all merchants — …

Unrestrained marketers with blockbuster budgets can come up with some pretty amazing ways to promote products and services. These ideas can inspire small and mid-sized online retailers to market on the fringe.

Entertainment marketing is a sub-genre of…

With the growing number of social media outlets, businesses are developing innovative ways to promote their products, using new tools to engage customers.

Here is a list of innovative brand promotions using a variety of social media: Pinterest, Faceb…

There’s a common misconception that registering with Google Webmaster Tools somehow enables Google more access to information about a site. In fact, just the opposite is true. Google Webmaster Tools provides site owners access to data available from …

With St. Patrick’s Day near, companies are scrambling to deliver emails to promote green-themed products, or events around the holiday. With all the buzz, it brings up a interesting question: When does it make sense for ecommerce merchants to embrace…

When we first first wrote about Kabbage just over a year ago, it was a fledgling endeavor with only eBay merchants as customers. But Kabbage now serves merchants who use Yahoo! stores, Etsy, Amazon, and Shopify, as well as eBay. In July Kabbage will b…

Email subscription forms should be simple and direct, encouraging site visitors to become opt-in participants in email marketing campaigns.

Email marketing is one of the best ways that ecommerce businesses have to engage shoppers, introduce new produc…