“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Google Instant: Search Experts Weigh In – Econsultancy

The buzz this week is all about the launch of Google’…

This week Google rolled out Instant Search, a revolutionary AJAX-based technology that dynamically updates the search results page as users type in each character of their queries. Instant Search changes the fundamentals of how a user will search on Go…

Financial management is critical to ecommerce companies. But the tools to manage financial matters vary, and many of them don’t automatically integrate with a merchant’s ecommerce site, making the financial tracking and reporting process even more burd…

I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many “email best practices.” But like Snap Bracelets, Cabbage Patch Kids and Atari, trends change. And email best…

Performance metrics can help ecommerce businesses measure progress and assess financial and marketing health.

But with so much data available from tools like Google Analytics, it can be hard to know what to measure or even what those measurements mean…

The August 2010 Practical eCommerce survey polled readers about conversion. We wondered how many of our readers regularly track conversion rates on their sites, what percentage of visitors are converting into buyers, and what might be preventing visito…

It’s September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar entitled “Ten Ecommerce Strategies for Holiday Success,” Make-a-Store Chief Marketing Officer Derek Stringfellow offered 1…

“Trust” is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from a merchant that they mistrust.

Social media can help overcome a consumer’s reluctance to purchase products due to lack of t…

Practical eCommerce is looking for an ecommerce merchant to participate in our upcoming mobile-optimization series. In this feature, we will work with a web developer to optimize a live ecommerce site, step-by-step. We’ll file installments here on how …

Contest marketing is an excellent way to engage customers, build brand, and get leads for newsletters and other promotions. And in the age of social media marketing, an online contest can garner thousands of entries.

Unfortunately some popular social…