As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers cannot afford to turn a blind eye to social media. Bing incorporates Facebook data into its search results. Google has tak…

Traffic from search engines remains crucial to most ecommerce merchants, in spite of the prominence of social media networks. But focusing too much on search engine optimization, to the detriment of shoppers, can actually harm a merchant’s business. …