Twitter can help ecommerce merchants. It provides a conduit to connect with their customers and communicate with prospects. Merchants should be careful, however, when using Twitter to market their products, and I addressed that in “4 Rules for Marketin…

Twitter can help ecommerce merchants. It provides a conduit to connect with their customers and communicate with prospects. Merchants should be careful, however, when using Twitter to market their products, and I addressed that in “4 Rules for Marketin…

In last week’s “5 Timesaving Social Networking Tools,” I discussed efficient ways to manage your social media engagement efforts.

However, social media is not merely a “tool set” to be used any way we see fit. It is also a mindset. For merchants want…

In last week’s “5 Timesaving Social Networking Tools,” I discussed efficient ways to manage your social media engagement efforts.

However, social media is not merely a “tool set” to be used any way we see fit. It is also a mindset. For merchants want…

In last week’s “5 Timesaving Social Networking Tools,” I discussed efficient ways to manage your social media engagement efforts.

However, social media is not merely a “tool set” to be used any way we see fit. It is also a mindset. For merchants want…

“Facebook in Privacy Breach” is the title of the recent Wall Street Journal article. It describes the transfer of Facebook user IDs from Facebook application providers to data gathering companies.

But Facebook user IDs are public and are otherwise em…

“Facebook in Privacy Breach” is the title of the recent Wall Street Journal article. It describes the transfer of Facebook user IDs from Facebook application providers to data gathering companies.

But Facebook user IDs are public and are otherwise em…

A concern I often hear from those new to social networking is the amount of time it takes to manage engagement activities, such as tweeting or posting status updates to Facebook and LinkedIn. While there’s no cost to use these channels, time is valuabl…

A concern I often hear from those new to social networking is the amount of time it takes to manage engagement activities, such as tweeting or posting status updates to Facebook and LinkedIn. While there’s no cost to use these channels, time is valuabl…

A concern I often hear from those new to social networking is the amount of time it takes to manage engagement activities, such as tweeting or posting status updates to Facebook and LinkedIn. While there’s no cost to use these channels, time is valuabl…