According to a new study, 65 percent of American adult Internet users have interacted on a social media site like Facebook, Google+, or LinkedIn, supporting the often cited importance of social media marketing.

The social networking report from the Pe…

The Google +1 button now plays a much more visible role in promoting content in search and social marketing. Much like Facebook’s Like button, Google’s +1 button allows — as of last week — Google+ users to share a comment, an image, a headline and …

Just because you post a status update to your Facebook Wall doesn’t mean it gets syndicated to each of your Fans. Last year, Facebook created an algorithm called EdgeRank that determines which posts get shown to whom in the Newsfeed.

Thanks to EdgeRa…

Social media marketing is one of the most-discussed marketing tactics in the ecommerce industry. Many companies are devoting a greater percentage of resources and effort into engaging customers and prospects on Facebook, Twitter, StumbleUpon, Google+, …

Is social media diluting email marketing?

For many ecommerce merchants, email marketing remains a staple. In a recent interview with Practical eCommerce, Listrak CEO Ross Kramer said, “We just came back from Etail [trade show] this week, and from the…

Facebook has assembled four educational portals to help businesses manage their use of the platform. The portals cover topics such as creating Facebook pages, advertising on Facebook, selling products on Facebook, and using Facebook for marketing.

I…

Solo entrepreneurs wear many hats when it comes to running a business. One of these “hats” includes managing social media activities.

To reach a point where social media engagement produces meaningful results in terms of business development and custo…

Google+ is one month old. So who’s using it? Many of the popular Google+ users are the founders and content-creators from others parts of web — even Facebook.

Here is a list of the popular users on Google+. First are the top 20 users with the mos…

Social shopping combines product sales with consumer recommendations in a social network environment. The concept centers around communities of people who share similar interests and who rely on the opinions of fellow members to influence purchase deci…

The pieces are rapidly falling into place for Google’s increasing integration of “social signals” into its search algorithms. With the oddly isolated “+1″ button launch at the end of March and the seemingly abrupt end of its agreement with Twitter in…