Browsing articles in "Marketing"
Feb
6
2012

AOL Seeks New Agency to Convince Consumers to ‘Care About AOL Again’

AOL is searching for an agency to help it devise a new brand campaign in the hopes of reconnecting with consumers, Ad Age has learned.

Feb
6
2012

Verizon-Redbox Streaming Video Service to Take on Netflix

Verizon and Coinstar, the owner of Redbox DVD kiosks, are partnering to enter the streaming video fray.

Feb
6
2012

Fresh Numbers: Honda Won the Super Bowl Before It Even Began

Automakers dominate the most-viewed Super Bowl ads on the web with Honda, VW, Acura and Audi earning more than 63 million total web views by Monday morning.

Feb
4
2012

An Inside Look at How the BBC Created the Work for Its iPlayer

A series of TV spots and short films features U.K. celebrities such as Ricky Gervais speaking earnestly about personal topics — all while getting poked in the face. Here's how they did it.

Feb
4
2012

An Inside Look at How the BBC Created the Work for Its iPlayer

A series of TV spots and short films features U.K. celebrities such as Ricky Gervais speaking earnestly about personal topics — all while getting poked in the face. Here's how they did it.

Feb
4
2012

Mobile, Local are Key Factors in Facebook’s Post-IPO Revenue Growth

Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.

Feb
4
2012

Mobile, Local are Key Factors in Facebook’s Post-IPO Revenue Growth

Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.

Feb
4
2012

Five Great Agency Ideas From Around the World

Japan's Hakuhodo took the prize for Ad Age's International Agency of the Year last month, but many of those who didn't win submitted ideas you can learn from. Here are five of the best, culled from Latin America, Europe and Asia.

Feb
4
2012

Beyond the Runway: Meet the PR Pros Who Run Fashion Week

You're not likely to have heard of them, but PR Consulting, BPCM and KCD are three of the most-influential shops in the fashion biz. We take a closer look.

Feb
4
2012

What Does Bank of America Want From Its New Agency? A Silver Bullet

According to a briefing document circulated as part of its pitch, BofA is eager to find a new direction — and fast.

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