A friend of mine introduced me to a new company, iZigg, which is set to revolutionize mobile marketing.  I signed up as an agent strictly to use the service for Dakota Digital Design, but I’ve already started making money (unintentionally, lol).  I thought you might be interested because this is an opportunity to get in on the ground-floor. The basic idea behind the service is this: Companies can sign up for “keywords” that can be [...]

Tapping into this lucrative demographic and its significant purchasing power is an essential part of marketing in today’s climate. Here’s how to do it.

NBC Universal’s Lauren Zalaznick knows it’s not just websites or cool apps that are driving some of the biggest trends in technology and media. It’s about the alchemy of rabid consumers, great content, and a powerful marketplace.

Tapping into this lucrative demographic and its significant purchasing power is an essential part of marketing in today’s climate. Here’s how to do it.

When disaster strikes a brand, social media channels are the front lines. Find out what you need to know to win the battle.

In this episode of Marketing Obsessions, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.

How should marketers be increasing their site traffic through the connection of social and search? Start with these four “musts” of on-site social optimization.

We are entering a new era in which aggregated audience data outweighs advertising inventory. Let’s look at the mechanics of how this happened and what you should do about it.

We are entering a new era in which aggregated audience data outweighs advertising inventory. Let’s look at the mechanics of how this happened and what you should do about it.

The blog is as old as the internet itself, but has never waned in popularity. What’s in store? We ask Technorati’s Richard Jalichandra to give us the lowdown.