At iMedia and Variety’s Integrate ’05 Summit, Rick Parkhill chatted about entertainment marketing with agency execs; later, Carat and Sony presented case studies.

Movie marketers at Integrate ’05 discussed possible reasons behind recent box office gross failings.

Editor at Large Joseph Jaffe outlines a bold new alternative to traditional advertising where consumers are willing participants in the communication process.

A report released last week suggests blogs are an add-on to mainstream media.

A look at where the trend toward precision delivery of content is going.

New iMedia contributor Isaac Scarborough of Chapell & Associates reports on last week’s NAI conference on spyware.

Revenue Science’s Bill Gossman explains why, in a Darwinian world, the IP-fueled internet model will win the evolutionary war.

The CooperKatz & Company VP reminds us that your customer evangelists are in the blogosphere just waiting to shepherd your message.

Early next year, Claria will introduce Personal Web, a software download that will serve up content recommendations to consumers’ home pages.

There are two models of personalized search emerging, one of which focuses on user input (behavior).