A friend of mine introduced me to a new company, iZigg, which is set to revolutionize mobile marketing.  I signed up as an agent strictly to use the service for Dakota Digital Design, but I’ve already started making money (unintentionally, lol).  I thought you might be interested because this is an opportunity to get in on the ground-floor. The basic idea behind the service is this: Companies can sign up for “keywords” that can be [...]

Although advertisers and agencies have the same goals, they have radically different perspectives and approaches. Here are some tips for striking a balance.

Display may be the aging grand dame of digital, but some much needed enhancements are on the way. See what’s in store for this platform in terms of content, data, integration, and control.

Not all the advice being spread around conferences and in blog posts is rooted in sound logic. Steer clear of anyone you hear spewing these nine little gems.

Agencies are well poised to identify current growth areas and hasten a remarkable — and lucrative — digital evolution. Here are some specific steps to help your team do just that.

Nielsen made a major announcement this week about combining digital and offline metrics. But what is the role of its new measurement methodology in the planning process?

The secret to doing more with your digital dollars is deceptively simple. Take a look at the magic formula.

With the evolution of online video and geo-location, digital is more relevant than ever. These podcasts, taken from the iMedia Brand Summit in Coronado, Calif., will get you up to speed with some of the latest innovations.

Digital marketing is at a dangerous crossroads. At the iMedia Brand Summit, Brian Fetherstonhaugh explained how a perception revolution is the only thing that can save the industry from itself.

One of the most common reasons brands switch agencies is because their current partners aren’t pushing them to try new things. Here’s how to deliver what clients want.