If you find yourself falling into any of these traps in your career as a digital marketing professional, you might want to grab a life preserver.

It is crucial to start evaluating digital marketing opportunities and focus on the ones that work best for our given objectives. Here’s how to see through the hype.

How does a marketer bring social media into the marketing mix? More importantly, how do you measure its efficacy? These rules top the list.

Should brands be at the forefront of tracking and adopting new technologies, or is that the agency’s domain? We asked a handful of brand marketers where they stand.

The DSP trend is causing a fundamental change in how display media is used, but there is also a great deal of confusion. Here are some traps to avoid.

As women overtake men online, stale assumptions have become flimsy and obvious. Here are some critical insights on how to reach women online.

Increasingly, organizations must be able to tap into emerging online performance marketing skill sets to drive growth. Here’s why seeking a partner organization is your best bet.

Today’s “website” needs to be more. It needs to be an interactive experience. Follow these tips for adapting your strategy.

In an industry rife with middlemen, the marketplace noise for the average media buyer is epic. Take a look at what needs to happen for technology to help — not hurt — all players in the ad monetization game.

In today’s New Media Minute, Daisy Whitney presents five online ad verification tips that will ensure you’re getting what you pay for.