12
2012
Yahoo CEO Thompson Steps Down Over Resume Flap as Levinsohn Takes Reins
Mr. Thompson has been replaced on an interim basis by Ross Levinsohn, exec VP and head of global media, in a move that is likely to be made permanent.
12
2012
Reporter’s Notebook: Booze, Celebs, New Content at ‘Digital Upfront’
Highlights from this year's digital upfronts as witnessed from the Ad Age staff.
12
2012
AmEx Tests New Ways to Transact in Social Media
While adland has obsessed over what brands should say on these social-media outlets, AmEx's John Hayes and his team are testing ways to transact there.
12
2012
Digital Pros Answer Web Video’s Big Questions
Keith Richman, Beth Le Manach, Brian Bedol and Jim Louderback weigh in on the performance — and prospect — of web video.
12
2012
Facebook Ads: What Works, What Doesn’t
Brands may be plowing more and more money into Facebook ads, but the creative results are decidedly mixed, with all-too-common flubs such as blurred product shots and incomprehensible pitches.
11
2012
Little Caesars Taps BFG 9000 for National Creative
The hire marks the pizza chain's return to national advertising with an agency of record, after several years of working with different agencies for local advertising.
11
2012
DirecTV Marketer Heads to Amalgamated
Michael Stefanski has about 15 years' experience on both the agency and client side.
11
2012
With Zoe Saldana and Victor Cruz at the Cosmo for Latinas Launch Party
The magazine's first cover model says she isn't trying to represent any demographic but hopes that more magazines will reach out to "the first generations of me."
11
2012
Real Simple Is First Print Mag to Reach 100K Pinterest Followers
The title gets twice as much referral traffic from Pinterest than from Facebook and Twitter combined; only Google refers more.
10
2012
Spark Wins Orbitz Media Account
Orbitz has hired Publicis Groupe's Spark as its new media agency partner, furthering parent Starcom MediaVest Group's ambition to grow the agency into a viable third network.

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