Browsing articles in "Marketing"
May
12
2012

Yahoo CEO Thompson Steps Down Over Resume Flap as Levinsohn Takes Reins

Mr. Thompson has been replaced on an interim basis by Ross Levinsohn, exec VP and head of global media, in a move that is likely to be made permanent.

May
12
2012

Reporter’s Notebook: Booze, Celebs, New Content at ‘Digital Upfront’

Highlights from this year's digital upfronts as witnessed from the Ad Age staff.

May
12
2012

AmEx Tests New Ways to Transact in Social Media

While adland has obsessed over what brands should say on these social-media outlets, AmEx's John Hayes and his team are testing ways to transact there.

May
12
2012

Digital Pros Answer Web Video’s Big Questions

Keith Richman, Beth Le Manach, Brian Bedol and Jim Louderback weigh in on the performance — and prospect — of web video.

May
12
2012

Facebook Ads: What Works, What Doesn’t

Brands may be plowing more and more money into Facebook ads, but the creative results are decidedly mixed, with all-too-common flubs such as blurred product shots and incomprehensible pitches.

May
11
2012

Little Caesars Taps BFG 9000 for National Creative

The hire marks the pizza chain's return to national advertising with an agency of record, after several years of working with different agencies for local advertising.

May
11
2012

DirecTV Marketer Heads to Amalgamated

Michael Stefanski has about 15 years' experience on both the agency and client side.

May
11
2012

With Zoe Saldana and Victor Cruz at the Cosmo for Latinas Launch Party

The magazine's first cover model says she isn't trying to represent any demographic but hopes that more magazines will reach out to "the first generations of me."

May
11
2012

Real Simple Is First Print Mag to Reach 100K Pinterest Followers

The title gets twice as much referral traffic from Pinterest than from Facebook and Twitter combined; only Google refers more.

May
10
2012

Spark Wins Orbitz Media Account

Orbitz has hired Publicis Groupe's Spark as its new media agency partner, furthering parent Starcom MediaVest Group's ambition to grow the agency into a viable third network.

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