Achieving a deeper understanding of demographic trends can sometimes be the defining line between success and failure. Find out how to deliver your message to exactly the right audience segment.

Learn new strategies for social media in video, augmented reality, and mobile marketing. Get the scoop on new marketing opportunities in these podcasts from the iMedia Breakthrough Summit in Henderson, Nev.

URL providers like tr.im and TinyURL provide a valuable service, but are they short-changing your brand? Here’s why you should consider owning your own short URLs.

In the world of social media, one strategy will always ring true: Engage with your customers as you would have your vendors engage with you. See how this principle can shine through in your campaigns.

Launching social media campaigns is easy, but getting consumers to interact with your brand is a completely different challenge. Try employing these tactics.

The typical online search is too basic for automotive consumers who know exactly what they need. Take a look at how you can revamp your online auto sales.

Humor can be an advertiser’s best weapon, but when a joke goes bad, it can often ruin a campaign. Here’s why it pays to make sure users laugh with, not at, your brand.

Social media will eventually play a huge role in the ad-supported ecosystem, but currently, it’s a dangerous landscape. Outlined here are the risks that are currently keeping it from reaching its full potential.

Attendees of last week’s iMedia Agency Summit in Arizona came together to discuss the latest trends influencing how they do business. Here are the hottest online discussion topics that emerged.

In this episode of Marketing Obsessions with Kevin Lee, Bill Wagner of Vocus talks about social media monitoring programs and names a brand that is getting social networking right.