Compensation and performance incentives were debated at the Association of National Advertisers' Financial Management Conference.

Jockey is known for its briefs, so it's rather fitting that the brief it gave to ad agencies during a review process last year was an unusual one.

Facebook can help networks and brands extend chatter around big TV events, said Kay Madati, head-entertainment and media, global marketing solutions.

Bravo sees ratings lift for "social reruns" and marketers Capital One, Bing tap co-viewing apps to make the most of TV sponsorships.

A typical workday at a B2B public-relations firm isn't what it used to be, based on this video.

AOL beat Wall Street estimates on first-quarter revenue and profit, but its core display-ad business dropped 1% year-over-year in the U.S., while traffic to AOL sites fell 4%.

In wake of steady growth, the agency has chosen the former TBWA/Chiat/Day creative director to partner with current chief creative John Staffen.

Interpublic Group of Cos. responded late Tuesday to the race-discrimination suit filed in April by a Trinidadian employee who is seeking $50 million in damages.

Interpublic Group of Cos. responded late Tuesday to the race-discrimination suit filed in April by a Trinidadian employee who is seeking $50 million in damages.

Some marketers see trading desks as "double dipping," as clients pay agencies to manage media, and then pay agency trading desks a margin to buy it.