Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

A darling of the New York startup scene starts to get serious about building a business out of its 20 million users.

Facebook Inc. gained as much as 18% in its trading debut, following a record initial public offering that made it more costly than almost every company in the Standard & Poor's 500 Index.

This Amsterdam-based “candy store for book aficionados” has walls comprised of thousands of black books and shelves filled with the most appealing books available. It’s a unique in-store experience. Bringing that in-store experience online was th…

DDB New York recently created “Traveling at the Speed of Hertz,” a campaign centered around the promotion of Hertz’s Gold Plus Rewards program. The graphic style marks a departure from past campaigns with a stylized, contemporary look and a singl…

Responsive design is the hottest topic in front-end Web development right now. It’s going to transform the Web into an all-singing, all-dancing, all-devices party, where we can access any information located anywhere in the world. But does responsive design translate well from the text-heavy Web design blogosphere to the cold hard reality of commercial systems?

Rumors came through our office grapevine that management was looking to revamp our mobile presence. There was talk of multiple apps being built externally that could be used on some of the major mobile devices.

Responsive design is the hottest topic in front-end Web development right now. It’s going to transform the Web into an all-singing, all-dancing, all-devices party, where we can access any information located anywhere in the world. But does responsive design translate well from the text-heavy Web design blogosphere to the cold hard reality of commercial systems?

Rumors came through our office grapevine that management was looking to revamp our mobile presence. There was talk of multiple apps being built externally that could be used on some of the major mobile devices.

Coca-Cola continues to adjust the agencies working on its Sprite brand, selecting Johannes Leonardo to lead Sprite creative globally.

If you’re just getting started with WordPress, or have been running with default functionality for a while and now want to dig in with some useful and easy ways to customize your WordPress site, a great place to start is the WordPress Admin area, or backend. One of the great things about WordPress is that each part of the backend is easily customized using simple PHP functions.

In this article, you’ll learn how to customize the login page with your own logo, add new widgets to the dashboard, add custom content to the admin footer, make it easier to get in and out of the Admin area, and more. When combined, these techniques can improve branding, accessibility, and usability of your WordPress-powered site.

A simple idea from New Zealand turns your desktop into a change agent for good. Donate Your Desktop, a wallpaper app, lets customers 'donate' the desktop space on their computers to the company, which in turn sells the space to advertisers -…