Spring Design Group

You Can’t Buy Real Followers and Fans

Armando Roggio — Mon, 06 Feb 2012 21:42:32 +0000

3rd Internal Branding & Employee Engagement Conference

Advertising Age - Additional Industry Events — Mon, 06 Feb 2012 19:36:20 +0000

Toronto, Canada

AOL Seeks New Agency to Convince Consumers to ‘Care About AOL Again’

Advertising Age - Agency News — Mon, 06 Feb 2012 19:16:02 +0000

AOL is searching for an agency to help it devise a new brand campaign in the hopes of reconnecting with consumers, Ad Age has learned.

News – 2/6/2012

Communication Arts — Mon, 06 Feb 2012 17:45:00 +0000

Didn't get enough yesterday? Super Bowl Commercials.

Jimmy Diebold, Bodega Studios and M83 tribute the Seattle Seahawks by giving life to the lights of CenturyLink Field: Midnight Lights.

For week 44 of his CC52 project Craig Cutler worked with Stephen Meierding to create One Sander, One Drill—with movement by power tools.

But, uh, no worries, Facebook's working on it... "Over 3 years later, 'deleted' Facebook photos are still online."

Verizon-Redbox Streaming Video Service to Take on Netflix

Advertising Age - Digital — Mon, 06 Feb 2012 15:12:02 +0000

Verizon and Coinstar, the owner of Redbox DVD kiosks, are partnering to enter the streaming video fray.

Fresh Numbers: Honda Won the Super Bowl Before It Even Began

Advertising Age - Digital — Mon, 06 Feb 2012 14:34:42 +0000

Automakers dominate the most-viewed Super Bowl ads on the web with Honda, VW, Acura and Audi earning more than 63 million total web views by Monday morning.

Webpick of the Day – iGuzzini

Communication Arts — Mon, 06 Feb 2012 13:29:29 +0000

With an immense portfolio of award-winning products, this appealing, modern and user-friendly site, dominated by striking image stories, utilizes a content approach that reorganizes information into five simple, logical themes.
Credits: www.metadesign.ch

Taller San Jose PSA

Communication Arts — Mon, 06 Feb 2012 13:29:12 +0000

DGWB Advertising & Communications of Orange County, California partnered with local visual effects house An Ideal World to produce two powerful PSAs for the nonprofit Taller San Jose. The team donated their time, talent and resources (along with Rich Schaefer of High Impact Pictures) to produce striking videos that communicate the organization’s mission to help local youths move from violence to productivity.

Commemorating Taller San Jose’s fifteenth anniversary, the PSAs illustrate the theme, “Nothing in Life has to be Permanent” with powerful and technical visual effects of gang tattoos undrawn from the bodies of high-risk youths facing the challenges of their surroundings and past gang affiliations. The goal of the project was to balance the visual effects (making the animated tattoos look realistic) and emotional content. The PSAs are currently broadcasting on local TV stations to raise awareness for Taller San Jose’s mission as the “Home of Second Chances.”
Credits: www.dgwb.com | tallersanjose.org

Kedgar Volta

Communication Arts — Mon, 06 Feb 2012 13:28:56 +0000

"Fringe on the Rocks, Expect the Unexpected is an eclectic festival mixing theater, film, spoken word, cabaret and performance art."

"This play documents the creation of Alcoholics Anonymous through the unlikely partnership of two men, Bill W. and Dr. Bob."

"Citizen Barlow seeks a cleansed soul to help him absolve his guilt for stealing a bucket of nails and costing an innocent man his life."

NBC: Super Bowl Kick Off Promo

Advertising Age - Best Ads — Mon, 06 Feb 2012 05:00:00 +0000

To kick off the Super Bowl, NBC got together most of its stars, including the cast from '30 Rock,' 'The Office,' 'Parks and Recreation' and 'Community,' in a nice Broadway-style number last night. Aptly enough, the song was "Brotherhood," from "How to Succeed in Business Without Really Trying," although we're not sure everyone would have recognized that. Now, if only 'Smash' wasn't part of it. The last thing that show needed during the game was another promotion, although watching Mariska Hargitay sing her heart out is worth it. Directed by Hungry Man's Taika Waititi.