Jan
27
2015

Carriers Shift Marketing Battle to Prepaid Plans

In the past two years, a war has broken out in the wireless industry over lucrative post-paid customers — contracts were shred, prices dropped, tit-for-tat promotions launched, barbs thrown.Now that battle is coming to the industry’s low end.This mont…

Jan
26
2015

Why 2015 Marks a Turning Point for Chinese Brands

Chinese brands have “come of age,” marketing consultancy Millward Brown and WPP say in a new study. What does that mean exactly?The Chinese business landscape has long been dominated by state-owned enterprises, from banks to oil companies, but market-d…

Jan
26
2015

Facebook’s Oculus Opens Film Studio to Make Virtual-Reality Movies

If people are going to watch movies on virtual reality headsets from Facebook’s Oculus VR, someone’s going to need make the movies in the first place. That someone might turn out to be Oculus.Oculus has created a movie studio called Story Studio to pro…

Jan
26
2015

Google, Cablevision Aim to Upend Wireless Industry With Wi-Fi Calling

The rough-and-tumble wireless business may get even rougher.Two companies, Google and Cablevision, are seperately plotting ways to cut into profits from wireless carriers through Wi-Fi calling. According to reports from The Information and then the Wal…

Jan
26
2015

How to Hire an Ecommerce Consultant in 2015

An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be …

Jan
26
2015

Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move — which comes with the rollout of 23 Stories by Conde Nast, a new department…

Jan
26
2015

More Changes Coming to Fox Networks Ad Sales

Fox Networks Group is continuing its revamp of its ad sales division, promoting Bruce Lefkowitz to exec VP-advertising sales, and creating new agency leads who will be responsible for working with specific ad agency groups.Mr. Lefkowitz, who had been e…

Pages:1234567...3971»

Categories