Oct
24
2014

SEO 201, Part 7: Using Structured Data

This is the seventh installment of my “SEO 201″ series, following:

“Part 1: Technical Rules”;
“Part 2: Crawling and Indexing Barriers”;
“Part 3: Enabling Search-engine Spiders”;
“Part 4: Architecture …

Oct
24
2014

How To Run A Content-Planning Workshop


  

Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.

How To Run A Content-Planning Workshop

Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.

The post How To Run A Content-Planning Workshop appeared first on Smashing Magazine.

Oct
23
2014

Amazon’s Holiday Forecast Misses Expectations

Amazon.com forecast sales and profit for the holiday quarter that missed analysts’ projections, underlining the limits to Chief Executive Officer Jeff Bezos’s strategy of spending big to fuel growth.Revenue for the current period will be $27.3 billion …

Oct
23
2014

Saatchi, Team One to Open Shop in Texas for Toyota and Lexus


Publicis Groupe’s Saatchi & Saatchi and its agency Team One will be opening offices in Dallas for Toyota and Lexus.

The move is a way to ensure that Publicis Groupe keeps the decades-long accounts after news broke in April that Toyota was moving its U.S. sales and marketing headquarters to Plano, Tex., from Torrance, Calif. Most of Toyota’s 5,000 Torrance-based employees will be affected, and the move will take about two years to complete.

Toyota and its luxury brand Lexus are handled out of the Saatchi and Team One offices in the Los Angeles area, and Saatchi’s sole client in Los Angeles is Toyota.

Continue reading at AdAge.com

Oct
23
2014

Momentum Names Omid Farhang Chief Creative Officer


Momentum Worldwide, part of Interpublic’s McCann Worldgroup, has named Omid Farhang its chief creative officer, the company said. He succeeds Jon Hamm, who was named chief creative officer at Geometry Global last month.

Mr. Farhang, who assumes his new post Nov. 10, spent the first few months of 2014 as chief creative officer of Narrative, Russell Simmons and Tricia Clarke-Stone’s entertainment marketing and technology company. Since March he has been a freelance creative director for companies including McCann. He began his career at Crispin Porter & Bogusky and later became a creative executive at Creative Artists Agency.

Mr. Farhang came recommended by McCann Global Creative Chairman Rob Reilly, a former CP&B colleague. “You’ve got to sprinkle in some of the things you know,” Mr. Reilly said. “Some of the proven talents. The confidence I have in these people is that they know the system that I know.”

Continue reading at AdAge.com

Oct
23
2014

Edmunds.com Pulls ‘Haggling’ Ads After Dealer Outcry

Edmunds.com pulled a series of YouTube ads this afternoon after auto dealers threatened to pull their business from the auto-shopping site.Edmunds.com President Seth Berkowitz said in a statement: “Our digital videos illustrating the ‘Absurdity of Hagg…

Oct
23
2014

4 Email-marketing Tools to Improve Performance

Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers’ email addresses. But there are other companies that offer useful, email-related …

Oct
23
2014

How Adobe Plans to Win the Marketing-Cloud Battle

Earlier this week, Forrester released its first ever report ranking marketing technology companies by product offering. At the very top of the list? Adobe — a company known better for Photoshop and its creative suite than its tools helping companies i…

Oct
23
2014

Auto Dealers Fume Over ‘Insulting’ Edmunds.com Ads

UPDATE (4:30 p.m.): Edmunds.com has pulled the ads. New YouTube ads from Edmunds.com, which suggest that car dealers are unethical hagglers, have provoked a backlash.Kevin Frye, e-commerce director for The Jeff Wyler Automotive Family in Cincinnati, sa…

Oct
23
2014

It’s Not Just About E-Commerce: How Alibaba Is Courting Hollywood

Chinese billionaire Jack Ma is stepping up his Hollywood dealmaking push, leading a team of Alibaba executives meeting with studios to acquire online content, people with knowledge of the situation said.The Alibaba Group Holding founder will meet in co…

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