May
4
2015

Another Big Media Agency Review as Citi Aims to Consolidate Globally

Banking giant Citibank is planning to review its media agency relationships in an effort to consolidate globally, according to people familiar with the matter.Citi declined to comment. Agencies either couldn’t be reached or declined to comment.The New …

May
4
2015

Muhtayzik Hoffer: Before and After Winning Small Agency of the Year

John Matejczyk is executive creative director and co-founder of Muhtayzik Hoffer, which was named Advertising Age’s Small Agency of the Year in 2014. There are four days left to enter the 2015 Small Agency of the Year Awards. We asked John to give tell…

May
4
2015

Muhtayzik Hoffer: Before and After Winning Small Agency of the Year

John Matejczyk is executive creative director and co-founder of Muhtayzik Hoffer, which was named Advertising Age’s Small Agency of the Year in 2014. There are four days left to enter the 2015 Small Agency of the Year Awards. We asked John to give tell…

May
4
2015

MDC Investigation Elicits Only Mixed Reactions

It’s not often that a CEO pays back his employer $8.6 million.But that’s what happened at agency holding company MDC Partners, which announced the unusual refund last week as it disclosed an SEC investigation since October into its accounting practices…

May
4
2015

Why The New York Times Is Seeing Fewer Ad Impressions

The New York Times is “optimizing” its website to make sure its ads meet the Media Ratings Council viewability standard, executives told Wall Street investors last week. Although the move is one that marketers will certainly welcome, it could slow the …

May
4
2015

Leo Burnett Earns Top Honors at 94th Annual Art Directors Club Festival in Miami

Leo Burnett came out the big winner at the Art Directors Club 94th annual awards festival last week in Miami. The network’s Dubai office was named Agency of the Year and took the advertising best in show “Black Cube ” award for UAE telecom Du’s “Two fo…

May
4
2015

The Creativity Top 5: The Best Brand Ideas of the Week

In this week’s edition, marketers step it up with amazing “Avengers” promotions, Coke and McDonald’s make bold statements with simple moves, a beer brand replaces teeth (!) and more.Stay on top of the best creative brand ideas by subscribing to the Cre…

May
4
2015

Twitter KO’d 30 Periscope Streams of Mayweather-Pacquiao Fight

Twitter holds the belt as the go-to social network for live TV events. But Twitter’s live-streaming video app Periscope took the title during Saturday night’s championship bout between Floyd Mayweather and Manny Pacquiao.Instead of paying $99.95 to HBO…

May
4
2015

City Spotlight: Agencies, Marketers Jump for a Piece of San Francisco’s High-Tech Gold Rush


As money and talent pour into the San Francisco Bay Area and prospectors look to join the high-tech Gold Rush, agencies and marketers are thick among the crowd.

Everything from the iPhone and Google search to Uber and Airbnb can be traced back to the region. And as technology becomes more and more integrated into daily life, adland needs Silicon Valley more than it ever has. “San Francisco is a place where you feel like a lot of things that are going to define our business are happening around us,” said Derek Robson, managing partner at Omnicom’s Goodby Silverstein & Partners.

Continue reading at AdAge.com

May
4
2015

Looking for the Perfect Mother’s Day Gift? GE Offers Free Electronics Class

GE today is launching “The Maker Shop,” a Mother’s Day tech store featuring products and services to help moms engineer daily life.The online store, developed in partnership with online media and ecommerce company Brit + Co., offers more than 60 produc…

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