Apr
17
2014

Weibo Shares Surge On First Day of Trading

Weibo Corp., the Chinese microblogging service owned by Sina Corp., surged 19% in its first day of trading after pricing its initial public offering at the low end of the marketed range.The shares climbed $3.24 to $21.24 as in New York, after they were…

Apr
17
2014

Facebook Won’t Use Data from New Friend Location Tool for Ads

Facebook’s latest feature allows people to share their location with friends, but don’t expect to be able to use the data to target ads anytime soon.”The answer is no, we are not using data from Nearby Friends or Location History to target ads right no…

Apr
17
2014

Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site

Young mens’ publisher Complex Media is starting another website backed by a single brand, this time a basketball site that will carry ads for only Bacardi Flavored Rum for the next nine months.The site, Triangle Offense, arrives just as the NBA playoff…

Apr
17
2014

Actimel: The Big Day

Continue reading at AdAge.com

Apr
17
2014

Actimel: The Big Day

Continue reading at AdAge.com

Apr
17
2014

Mining Reviews for SEO Benefit

Customer reviews are an excellent way to inject unique content into your site to benefit search engine optimization while boosting shopper confidence at the same time.
For SEO, reviews fall under the generally beneficial category of user generated content. Because UGC comes from consumers, it’s written …

Apr
17
2014

Nir Avigad: Responsive Man

Continue reading at AdAge.com

Apr
17
2014

Caterpillar: Built for It

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Apr
17
2014

Jeep: Carabiner

Continue reading at AdAge.com

Apr
17
2014

Symantec Launches Rebranding Effort Amid CEO Search

Computer-security company Symantec is set to embark on its first major rebranding effort in years in the shadow of its search for a new CEO and reports of a potential breakup or sale.The campaign, entitled “Do It All,” officially kicks off in the U.S. …

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