27
2012
Shops Begin the Year With Layoffs
MDC Partners' CP&B and Publicis Groupe's Saatchi & Saatchi, New York, this week let go just under 5% of its staff, while WPP Group's Ogilvy earlier in the month laid off 60 people out of its overall staff of 2,000. What does this…
27
2012
Bertucci’s Hires SapientNitro as Part of Overhaul of the Restaurant Brand
"We were looking for an agency that could help us figure out the next generation of customers," Skip Weldon, senior VP-marketing at Bertucci's, told Ad Age.
27
2012
News – 1/27/2012
Designer Robbie Manson explains the value of failure—provided we’re mindful of why.A super-impressive speaker lineup… and only 59 early-registration tickets remaining. ICON7.The Red List. A seemingly endless showcase of visual riches—past and pre…
27
2012
Dan Abrams on Profitability, a New Food Site and Impending Fatherhood
TV host. Entrepreneur. Friend of David Zinczenko. Acceptor of Andrew Breitbart. Dan Abrams has packed a few New York media lifetimes into his 45 years.
27
2012
P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings
Procter & Gamble Co. plans to eliminate around 1,600 "overhead" or non-manufacturing positions, including marketing roles, and is banking on digital marketing to help contain media spending long term.
27
2012
Twitter to Roll Out More Brand Pages for Advertisers That Have Committed $25K
After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers that have committed $25,000 to buying products such as promoted tweets and trends.
27
2012
Twitter to Roll Out More Brand Pages for Advertisers Who’ve Committed $25K
After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers who've committed $25,000 to buying products such as promoted tweets and trends.
27
2012
Study: Only 1% of Facebook ‘Fans’ Engage With Brands
"Facebook doesn't really differ from mass media. It's great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic."
27
2012
Hulu Adds Unscripted Series ‘The Fashion Fund,’ Accelerating Original Content Effort
"The Fashion Fund," an original six-part reality series from Hulu, follows designers vying to win the annual competition from the Council of Fashion Designers of America and Vogue.
27
2012
Buffalo Wild Wings Taps Fallon
Growing restaurant chain Buffalo Wild Wings has made its first creative agency change in seven years, tapping Publicis Groupe's Fallon as its new lead creative shop without a review.

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