Nov
23
2014

Snapchat Debuts New Ad Format With American Music Awards Stream

A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung.Ad Age reported earlier this month that the mobile messaging app was discus…

Nov
23
2014

5 Ways Domains Impact SEO

The extent to which domains impact search engine optimization, and how, has changed over the years. Already rife with misinformation, the topic of domains and …

Nov
21
2014

Garmin: Garmin Fitness: Glory

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Nov
21
2014

In the Williamsburg That Vice Helped Build, Sudden Barbs From Bands and Fans

The globe-trotting hipster empire Vice Media helped make Williamsburg, Brooklyn, what it is now, taking offices there long before the neighorhood gentrified into a mecca for music, food and young people. Suddenly, however, Vice is finding itself the ta…

Nov
21
2014

Goodby Parts Ways With Corona Light and Modelo Especial


Constellation Brands is parting ways with Goodby Silverstein & Partners, which handled Corona Light and Modelo Especial. The beer importer is actively searching for a new agency for the two brands.

The agency and marketer both said that the two parties mutually agreed to end their relationship.

“With both of these brands we see a ton of potential for additional growth and we’ve got aggressive goals behind each of them, and because of that we think that these goals require a different approach,” said a Constellation spokesman. “We have mutually agreed that based on the adjustments that we are looking for in our strategy, that it’s in the best interest for both of us to move in a different direction.”

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Nov
21
2014

McGarryBowen N.Y. Names Mark Koelfgen Chief Creative Officer


Six months after naming Tom Sewell as president, McGarryBowen New York has named Mark Koelfgen as its chief creative officer, a newly created position. Mr. Koelfgen will report to agency co-founder Gordon Bowen, who oversees the group’s global creative strategy.

Mr. Koelfgen began his career at DDB in 1994 and has worked on brands including Verizon, Pepsi, Microsoft, AT&T, Ikea, Snapple and American Airlines. He joined McGarryBowen from GSD&M in 2005 as a creative director, working on the Reebok and Brahma Beer accounts.

Mr. Koelfgen was named managing director and executive creative director in 2009. He helped introduce the “Droid” campaign for Verizon that same year, the agency said. The same team went on to pitch and win the Verizon Wireless account for the agency the following year.

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Nov
21
2014

GameStop, No. 1 Gaming Store, Predicts Disappointing Holiday Profit

GameStop, the largest video- game specialty retailer, tumbled as much as 15% after third-quarter results fell short of analysts’ estimates and the company predicted disappointing holiday profit.Revenue in the quarter was held back by Ubisoft Entertainm…

Nov
21
2014

Apco’s Brad Staples to Succeed Founder Margery Kraus as CEO

Apco Worldwide has made a number of senior management changes, laying out the succession plan for one of the last large independent D.C.-based crisis and public affairs shops.Margery Kraus, founder and CEO, will assume the role of executive chairman, s…

Nov
21
2014

Candy Crush: Soda Saga

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