Sep
16
2014

Facebook Marketing Boss Shares Three Lessons for Brands

Even a 29-year marketing vet like Gary Briggs has a few things left to learn.Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and Google, shared three things he has learned in developing the social network’s brand over the last year while on…

Sep
16
2014

Here Come the Men of Pinterest

Pinterest’s first explosive growth was fueled by women, as suggested by early reports from women’s magazines that their sites were suddenly getting more traffic from Pinterest than from Facebook.But don’t discount the growing group of men on the social…

Sep
16
2014

5 Tips to Improve Email Order Confirmations

The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails …

Sep
16
2014

When Digital Meets Physical: Don’t Chase the Shiny Penny

Typically, agencies need to shove their clients to dip their toes into digital advertising waters. But with some of the most cutting-edge technology tools used in marketing — such as robotics and virtual reality — it’s the agencies preaching caution….

Sep
16
2014

When Digital Meets Physical: Don’t Chase the Shiny Penny

Typically, agencies need to shove their clients to dip their toes into digital advertising waters. But with some of the most cutting-edge technology tools used in marketing — such as robotics and virtual reality — it’s the agencies preaching caution….

Sep
16
2014

Facebook Relaunches Atlas With Agency Sign-On

Facebook is looking to get more — much more — out of Atlas, the ad network that it bought from Microsoft in early 2013.Atlas is getting a facelift with an updated system that enables it to better serve and measure ads across devices and beyond Facebo…

Sep
16
2014

Amy Poehler Outtakes Are Marketing Gold for Old Navy

TV might be in a death spiral, but film is not dead. That was the statement from Old Navy’s global CMO Ivan Wicksteed during his presentation on expanding the retailer’s marketing through digital content at Ad Age’s Digital Conference San Francisco. Mr…

Sep
16
2014

10 Internet Trends Impacting Marketers, According to RBC’s Mark Mahaney

The self-proclaimed “world’s oldest and longest lasting internet analyst,” Mark Mahaney of RBC Capital Markets, dropped a series of internet trends and predictions on a packed room of marketers at Ad Age’s Digital Conference San Francisco this morning….

Sep
16
2014

Here Come the Post-Millennials

Marketers have been focused for years on targeting millennials, now it’s time to start focusing on even younger consumers. Get ready for the ‘post-millennials.’During the opening session of the Ad Age Digital Conference in San Francisco, top marketing …

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