Oct
31
2014

Evolution Fresh: Evolution Fresh

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Oct
31
2014

HTC: Pushing the Power of One

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Oct
31
2014

Starbucks: Siren Stories

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Oct
31
2014

Starbucks: The Real Pumpkin Spice Latte

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Oct
31
2014

The Next Logical Step in Real-Time Marketing: Reactvertising

It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least it’s something advertising people like to run around saying, along with “paradigms,” “concepting” an…

Oct
31
2014

The Next Logical Step in Real-Time Marketing: Reactvertising

It all started with an Oreo tweet in the Super Bowl — and it hasn’t moved much beyond that. But real-time marketing is still all the rage. Or at least it’s something advertising people like to run around saying, along with “paradigms,” “concepting” an…

Oct
31
2014

Microsoft Ad Sales Layoffs Number in Low Triple Digits

Microsoft has laid off members of its global advertising sales team as part of the company’s ongoing round of layoffs.The division’s cuts number in the low triple digits — that’s out of roughly 2,000 employees who are part of Microsoft’s global advert…

Oct
31
2014

McDonald’s: Fang

A print ad celebrating the return of the McRib and Halloween.
Continue reading at AdAge.com

Oct
31
2014

Mullen Wins Patron Global Creative

Patron Spirits is preparing to name Mullen its new global creative agency following a review, the company confirmed on Friday.Patron began the review in August after it parted ways with independent agency Cramer-Krasselt, which had won the business in …

Oct
31
2014

Five Predictions for How Data Will Change TV This Season

Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn’t new, but in traditional media like TV, it’s taking longer to ignite.Addressable TV isn’t a new idea, but some a…

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