Oct
21
2014

3 Ways to Integrate an Ecommerce Store with Almost Anything

Close integration between an ecommerce platform and essential business solutions like email marketing tools, accounting software, and social networks can help ecommerce business owners and …

Oct
21
2014

5 Ways to Jumpstart Mobile Ecommerce

With the drastic rise in global smartphone adoption since Apple’s release of the iPhone in 2007, mobile ecommerce has seen a sharp increase as well. …

Oct
21
2014

Omnicom Revenue Rises in Third Quarter, Net Income Jumps

Omnicom Group said Tuesday morning that its third-quarter revenue increased 7.4% from the same period last year, to $3.75 billion, as the advertising holding company reported its financial results for the first time with new CFO Philip Angelastro. Net …

Oct
21
2014

Google Glass: FKA Twigs

Continue reading at AdAge.com

Oct
21
2014

Whirlpool Is Awash in In-Store Display Data from Mobile Tool


Whirlpool took a risk developing an alternative to the traditional washing machine when it launched Swash in conjunction with Procter & Gamble Co. in July. And now the appliance maker is gathering and analyzing data showing how the novel fabric-care contraption is displayed in stores. It’s one way Whirlpool will gauge success of its marketing and consumer education efforts around Swash.

“We made a really healthy investment in in-store marketing,” said Corey Moles, senior business manager at Whirlpool, regarding the launch of Swash. “We wanted visibility into the store level for every single store we invested in.” The company turned to Gigwalk, which now offers an enterprise version of its mobile crowd-sourcing application. Whirlpool is using it to monitor what’s really happening with Swash displays in retail locations including Best Buy stores.

“The resources in-field were already visiting Best Buy, but we weren’t able to have this visibility before,” said Mr. Moles. “I can literally see where it’s placed in the store.”

Continue reading at AdAge.com

Oct
21
2014

CarMax U-Turn: Returns to AutoTrader and Cars.com

CarMax Inc., the largest used-car retailer in the United States, has begun posting vehicle inventory again on AutoTrader.com and Cars.com after marketing vehicles without the giant online shopping sites for 16 months.CarMax’s return comes as AutoNation…

Oct
21
2014

Dulux: Color Britain

Continue reading at AdAge.com

Oct
21
2014

Hybrid Mobile Apps: Providing A Native Experience With Web Technologies


  

According to a recent report, HTML is the most widely used language for mobile app developers. The main reasons among developers for selecting web technologies is cross-platform portability of code and the low cost of development. We’ve also heard that hybrid apps tend to be sluggish and poorly designed. Let’s prove whether it’s possible to deliver the native look and feel that we’re used to.

Hybrid Mobile Apps: Providing A Native Experience With Web Technologies

This article provides many hints, code snippets and lessons learned on how to build great hybrid mobile apps. I’ll briefly introduce hybrid mobile app development, including its benefits and drawbacks. Then, I’ll share lessons I’ve learned from over two years of developing Hojoki and CatchApp, both of which run natively on major mobile platforms and were built with HTML, CSS and JavaScript. Finally, we’ll review the most prominent tools to wrap code in a native app.

The post Hybrid Mobile Apps: Providing A Native Experience With Web Technologies appeared first on Smashing Magazine.

Oct
20
2014

YouTube, Lionsgate Create Branded Series to Promote ‘Hunger Games’

YouTube is looking to show marketers how branded entertainment is done.The online video service and its parent company Google have created a branded online video series with Lionsgate to promote the film studio’s upcoming movie “The Hunger Games: Mocki…

Oct
20
2014

FX: Simpsons World

Continue reading at AdAge.com

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