Sep
2
2014

The Creativity Top 5: The Best Brand Ideas of the Week


In this week’s episode, a brand manager really raises the bar on “daring,” McDonald’s accepts a new form of currency, Gap redefines “normal” with the help of David Fincher and Wieden & Kennedy and more.

Stay on top of the best new work by subscribing to the Creativity Top 5 podcast on iTunes here, and for more of the best ideas in brand creativity, tune in each day to Creativity-online.com.

Continue reading at AdAge.com

Sep
2
2014

How to Create an Ecommerce Privacy Policy

Over the past few years, a series of stories have hit the press regarding online privacy — the biggest being about Edward Snowden and the …

Sep
2
2014

Explore the ‘Destiny’ Solar System With Google Street View

The makers of the highly anticipated console video game “Destiny” want you to take a tour of the moon — at least, their version of it — using Google Street View technology.Their “Planet View” website lets viewers to take tours of the moon, Venus and …

Sep
2
2014

360i Wins Media Planning and Buying for Pernod Ricard USA

Pernod Ricard USA has selected Dentsu’s 360i to handle media planning and buying, as well as other strategic work including social media management.”Our decision to select 360i came down to our confidence in the quality of the team, as well as their da…

Sep
2
2014

Bungie/Activision: Destiny Planet View

Continue reading at AdAge.com

Sep
2
2014

B-to-B Marketers: How to Get Better Clicks with Search Ads

To motivate a click, marketers need to make a compelling offer and provide an urgent call to action. This is not news.But in the particular case of search engine advertising, like Google AdWords, it’s a bit more complicated, because marketers are payin…

Sep
2
2014

Apple Probes Report iCloud Was Hacked to Gain Stars’ Nude Photos

“Girls” creator Lena Dunham also took to social media to defend the women whose photos were leaked and to warn away people who would seek them out to look at them:One plausible explanation for a wide breach of private photos is by way of a password-ret…

Sep
2
2014

Michael Goldberg Returns to Zimmerman, Now as CEO

Zimmerman has tapped Deutsch’s Michael Goldberg as its new CEO.”I know how to grow retail business, and Michael is a master at using our proprietary tools and the tools of advertising to help accelerate that growth,” Chairman Jordan Zimmerman said in a…

Sep
2
2014

Bar Talk: Jack Daniel’s Gathers Stories for Digital Campaign

The advantage alcohol marketers have over a lot of other categories is that consumers actually care about the stories surrounding booze brands. A person’s ears might perk up, for instance, at discussion of a night out on the town fueled by his favorite…

Sep
2
2014

The Real Mad Men Diaries: Judy Wald

It’s well documented that advertising’s creative revolution was male-dominated and often mysoginistic. But in truth, there was a woman behind those men helping to control their fate.A powerhouse recruiter in the 1960s, Judy Wald regularly shuffled the …

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