Jan
27
2012

Shops Begin the Year With Layoffs

MDC Partners' CP&B and Publicis Groupe's Saatchi & Saatchi, New York, this week let go just under 5% of its staff, while WPP Group's Ogilvy earlier in the month laid off 60 people out of its overall staff of 2,000. What does this…

Jan
27
2012

Bertucci’s Hires SapientNitro as Part of Overhaul of the Restaurant Brand

"We were looking for an agency that could help us figure out the next generation of customers," Skip Weldon, senior VP-marketing at Bertucci's, told Ad Age.

Jan
27
2012

News – 1/27/2012

Designer Robbie Manson explains the value of failure—provided we’re mindful of why.A super-impressive speaker lineup… and only 59 early-registration tickets remaining. ICON7.The Red List. A seemingly endless showcase of visual riches—past and pre…

Jan
27
2012

Dan Abrams on Profitability, a New Food Site and Impending Fatherhood

TV host. Entrepreneur. Friend of David Zinczenko. Acceptor of Andrew Breitbart. Dan Abrams has packed a few New York media lifetimes into his 45 years.

Jan
27
2012

P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

Procter & Gamble Co. plans to eliminate around 1,600 "overhead" or non-manufacturing positions, including marketing roles, and is banking on digital marketing to help contain media spending long term.

Jan
27
2012

Twitter to Roll Out More Brand Pages for Advertisers That Have Committed $25K

After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers that have committed $25,000 to buying products such as promoted tweets and trends.

Jan
27
2012

Twitter to Roll Out More Brand Pages for Advertisers Who’ve Committed $25K

After unveiling its brand pages last month with a launch group of 21 marketers, Twitter next week will unveil more pages for advertisers who've committed $25,000 to buying products such as promoted tweets and trends.

Jan
27
2012

Study: Only 1% of Facebook ‘Fans’ Engage With Brands

"Facebook doesn't really differ from mass media. It's great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic."

Jan
27
2012

Hulu Adds Unscripted Series ‘The Fashion Fund,’ Accelerating Original Content Effort

"The Fashion Fund," an original six-part reality series from Hulu, follows designers vying to win the annual competition from the Council of Fashion Designers of America and Vogue.

Jan
27
2012

Buffalo Wild Wings Taps Fallon

Growing restaurant chain Buffalo Wild Wings has made its first creative agency change in seven years, tapping Publicis Groupe's Fallon as its new lead creative shop without a review.

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