Dec
19
2014

Geico: Camels: It’s What You Do

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Dec
19
2014

Twitter Ventures Into Ad Sales in Russia

Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside the U.S.The social network is selling ads through reseller Httpool, the company’s advertising partner for…

Dec
19
2014

BlackBerry Turnaround Effort Hits Bump in Third Quarter

BlackBerry Ltd. reported fiscal third-quarter revenue that fell well short of analysts’ estimates, overshadowing the company’s milestone achievement of generating cash earlier than promised.Revenue dropped 34% to $793 million in the three months ended …

Dec
19
2014

Stuart Elliott Publishes Final New York Times Ad Column

Longtime New York Times ad columnist Stuart Elliot ran his final column for the Times today, looking back on the changes that have come to the ad industry over the past 25 years (he’s been covering it for the Times since 1991).He argues that big agenci…

Dec
19
2014

Top 20 Mobile Productivity Apps of 2014

Here are my favorite new mobile productivity apps of 2014. There are content creation and discovery tools, scheduling and networking apps, secure communication utilities, a …

Dec
18
2014

MEC Wins Planning Duties for L’Oreal’s Lancome and Luxury Fragrances

WPP’s MEC has inched its way onto the L’Oreal agency roster with the addition of work from cosmetics brand Lancome and various fragrances.MEC won the U.S. planning business after a review that pitted the shop against sibling agency Maxus, incumbent Opt…

Dec
18
2014

RB Moves Vitamin, Supplement Brands to McCann

RB has awarded its consolidated global vitamins, minerals and supplements creative accounts with McCann Worldgroup, giving the Interpublic agency its second major win this year from the company formerly known as Reckitt Benckiser.Brands involved includ…

Dec
18
2014

NetSuite Grabs Microsoft Dynamics GM for CMO Role

NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO.Mr. Studer will take on the marketing responsibilities held by the company’s CEO, Zach Nelson, who ran marketing after the departure of the company’s previous CMO, David Downin…

Dec
18
2014

McDonald’s: The Pickle

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