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20
2013
Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch
After a six-month agency review, Porsche has opted to keep its creative account parked at Cramer-Krasselt, the incumbent on the business since 2007.
The search was launched nearly six months ago, and was narrowed down to five agencies. They were: independents Droga5 and Olson, MDC Partners’ CP&B; Cheil-owned McKinney; and the incumbent.
For the Chicago-based indie shop Cramer-Krasselt it means hanging onto a marquee account at a time when it’s been relatively quiet on the new business front. The agency a year ago picked up the Panera account and is lead agency agency for Corona Extra and Heinz.
20
2013
Tumblr’s Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz
Tumblr founder David Karp and Yahoo CEO Marissa Mayer have a delicate balancing act ahead of them: Assure devout Tumblr users that their beloved platform won’t change, while convincing Wall Street that their union will be a lucrative one.Highlighting h…
20
2013
Three Ways Yahoo Can Avoid Screwing Up Tumblr
News item: Yahoo! to Acquire Tumblr Promises not to screw it up
Continue reading at AdAge.com
20
2013
News – 5/20/2013
Agency Post interview with David Lai, CEO and Creative Director at Hello Design.
Video: Seth Godin‘s Q&A from his recent Creative Mornings presentation.
Digiday presents 20 Surefire Ways to Anger Creatives.
TEDTalks: Sergey Brin answers Why Google Glass?
20
2013
Yahoo to Bring More Ad Formats to Tumblr, Mayer Says
The most glaring question regarding Yahoo’s Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.Yahoo CEO Marissa Mayer is going to change that,…
20
2013
Behind Coke’s Attempt to Unite Indians and Pakistanis with Vending Machines
Coca-Cola’s long experimented with its vending machines, trying to make them more technologically advanced than the average soda-spitter-outer. In the past, they’ve been known to give you a beverage only if you give them a hug, or if you dance or sing …
20
2013
Amazon Taps Initiative to Serve as Global Media Agency
Amazon has selected Interpublic Group of Cos’ Initiative following a fast-paced global media agency review that began earlier this year.WPP’s Mindshare handles the e-tail giant’s offline media work and sibling agency MEC supports digital media. Digital…
20
2013
Jen Lobo
Privately commissioned portraits of a client’s beloved Smooth Fox Terriers.”Album art for Do Fun Stuff: Volume 2, a children’s compilation album with sales benefiting Smith Magenis Syndrome (SMS) research.” “Flight appeared in the interactive ibook, Th…
