Jul
23
2014

EBay Taps Goodby and MediaCom to Support Creative and Media

EBay has hired WPP’s MediaCom and Omnicom’s Goodby, Silverstein and Partners to support its global media and creative business, the company confirmed Wednesday night.Ad Age reported in April that eBay had embarked on an agency pitch to revamp its brand…

Jul
23
2014

EBay Taps Goodby and MediaCom to Support Creative and Media

EBay has hired WPP’s MediaCom and Omnicom’s Goodby, Silverstein and Partners to support its global media and creative business, the company confirmed Wednesday night.Ad Age reported in April that eBay had embarked on an agency pitch to revamp its brand…

Jul
23
2014

Motorola (Moto X): Digital Tattoo

Continue reading at AdAge.com

Jul
23
2014

Facebook Now Makes 62% of Its Ad Money From Mobile: What the Latest Earnings Mean

One day, if it wanted to, Facebook could shut down its desktop site and become a mobile-only company.The majority of the social network’s advertising revenue — 62% of the $2.68 billion Facebook made from advertising in the second quarter, according to…

Jul
23
2014

Conde Nast’s Golf World Magazine Goes Digital-Only

The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid of…

Jul
23
2014

Samsung: Every Day Is Day One

Continue reading at AdAge.com

Jul
23
2014

The Creativity Top 5: The Best Brand Ideas of the Week

In this week’s episode, how to make your business card worth keeping, a stirring salute to Derek Jeter, mobile ads that make a bold statement and a travel company’s quest to change the world.Stay abreast of the best new work by subscribing to the Creat…

Jul
23
2014

Lessons Learned: Fashion Retailer Adds Ecommerce to Physical Locations

A third generation “rag trader,” Daylan James grew up in Melbourne, Australia but didn’t originally want to enter his family’s fashion business.
After studying philosophy, visual arts, …

Jul
23
2014

Startup Turns Kevin Bacon And Other Celebs Into Content Marketers for Brands

“We worked with Canon on a media plan and a target for impressions for the campaign,” Mr. Gregory said. Celebrities were paid a “small fee” to be part of the campaign, he added — and they got to keep the cameras.
Continue reading at AdAge.com

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